Chrysler 2010 Annual Report Download - page 102

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During 2010, FGA delivered a total of 2,081,800 passenger cars and light commercial vehicles, down 3.2%
over the prior year. In Europe, deliveries totaled 1,165,500 units (-10.7%).
For passenger cars only, FGA delivered 1,691,400 vehicles, an 8.2% decrease over 2009. In Europe, deliveries
were down 15.1% to 963,000 vehicles, with the reduction also reflecting measures to realign dealer inventory
levels to market demand. Deliveries in Italy (-16.3%) and Germany (-53.2%) were heavily impacted by the
significant decline in demand for smaller and CNG/LPG vehicles following the phase-out of eco-incentives.
Deliveries were also down in the United Kingdom (-17.5%), but remained stable in France (+0.9%) and were
up in Spain (+48.3%), against particularly low 2009 volumes. Notable results were achieved in several of
the sector’s smaller markets including the Netherlands (+59.3%), Belgium (+40.9%), Portugal (+35.1%) and
Denmark (+78.7%).
For 2010, deliveries also included some 13,500 Chrysler, Jeep® and Dodge vehicles. The rollout of distribution
of these brands through FGA’s European network – implemented gradually during the year – is now complete.
For light commercial vehicles, a total of 390,400 units were delivered, representing a 27.1% year-on-year
increase. In Europe, where there was an overall recovery in the market, Fiat Professional increased deliveries
19.7% to 183,300 units, achieving double-digit growth in all major markets: Italy (+14.5%), France (+21.7%),
Germany (+24.9%), the UK (+66.1%) and Spain (+46.9%).
Outside the European Union, Fiat Group Automobiles strengthened its presence in markets where it is already
well-established, such as Brazil, Argentina and Turkey, while pursuing development opportunities in other
emerging markets in collaboration with local partners.
In Brazil, Fiat Group Automobiles maintained its leadership position, delivering a total of 761,400 passenger
cars and light commercial vehicles, representing a year-on-year increase of 1.6%. With the overall market
growing 10.6%, FGA achieved a 22.8% share for the year (-1.7 percentage points). The Novo Uno enjoyed
significant success, with some 110,000 units being delivered between launch in the second quarter and year-
end. For light commercial vehicles, the Strada was once again the most sold model in the Brazilian market and,
in December, the Ducato was no. 1 in its segment.
In Argentina, overall market demand was up 28.8% (27% for passenger cars; 36% for light commercial vehicles)
and FGA increased its share 0.3 percentage points to 10.4%. A total of 69,100 vehicles were delivered,
representing a 44% increase over 2009.
The Turkish market for passenger cars and light commercial vehicles grew significantly, with demand up
36.6% over the previous year. Through Tofas (a local joint venture in which FGA holds a 37.9% interest), FGA’s
performance was essentially in line with the market, with share down to 14.6% from 15.3% in 2009. Although
share decreased in the light commercial vehicle segment, share for passenger cars was up one percentage
point to 9.1%.
STRATEGIC ALLIANCES
At the end of November, FGA signed an agreement with Opel for the supply of a light commercial vehicle based
on the Fiat Doblò. The vehicles will be produced at the Tofas plant in Bursa (Turkey) with sales beginning in
January 2012 through Vauxhall and Opel dealers in Europe and in other markets outside the NAFTA region.
Total supply is expected to exceed 250,000 units over the life of the model.
Fiat and Chrysler Group LLC continued the process of integration and collaboration in all business areas as
per the agreements signed in 2009 establishing the global strategic alliance. With regard to vehicle and spare
parts distribution in Europe, in April FGA commenced commercial activities to support the sale and service of
Chrysler, Jeep® and Dodge branded products in several European markets and in May the two companies