Chrysler 2010 Annual Report Download - page 124

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Iveco’s market share in Western Europe (GVW ≥ 3.5 tons) was 13.2% (down 0.4 percentage points vs.
2009). Share in the light segment was substantially unchanged at 13.9% (-0.1 percentage points), with
increases in Spain and Germany (+1.7 and +1.4 percentage points, respectively) offset by a decrease in the
UK (-1.4 percentage points). Share in Italy remained stable (+0.2 percentage points).
In the medium segment, share fell 0.4 percentage points to 23.8% – despite increases in Spain (+11.6
percentage points) and Germany (+1.1 percentage points) – primarily as a result of an unfavorable market mix.
In the heavy segment, Iveco’s share was 8.4%, representing a decline of 0.9 percentage points over 2009.
Negative performances in Spain (-8.1 percentage points) and Germany (-1.3 percentage points) were partially
compensated for by a gain in market share in Italy (+2.1 percentage points).
In Eastern Europe, 2010 market share (GVW ≥ 3.5 tons) was 13.0% (down 2.2 percentage points vs. 2009), with
declines of 3.1 percentage points and 1.4 percentage points in the heavy and medium segments, respectively,
and a more contained decrease in the light segment (-0.6 percentage points).
Iveco Irisbus’ market share of 18.6% in Western Europe was substantially in line with 2009. A decline in the
Minibus & Truck Derived segment was offset by a gain in the Citybus segment and stable share performance in
the Intercity & Coach segment.
Commercial Vehicle Market (GVW >
− 3.5 tons)
(units in thousands) 2010 2009 % change
France 104.3 99.1 5.2
Germany 145.3 125.6 15.7
UK 88.0 80.5 9.2
Italy 61.3 63.4 -3.2
Spain 30.1 28.4 5.9
Rest of Western Europe 99.8 100.4 -0.7
Western Europe 528.8 497.4 6.3
Commercial Vehicle Market (GVW >
− 3.5 tons) – by product
(units in thousands) 2010 2009 % change
Heavy 154.7 149.5 3.5
Medium 48.5 49.2 -1.5
Light 325.6 298.7 9.0
Western Europe 528.8 497.4 6.3
In 2010, Iveco delivered a total of 129,630 vehicles, representing a 24.8% increase over the prior year. Growth
was recorded in all segments with light vehicles up 25.3%, medium up 51.3% and heavy up 27.6%. Total
deliveries for 2010 were, however, still considerably below pre-crisis levels. In Western Europe, 78,326 vehicles
were delivered (+17.3%), with increases in France (+22.3%), Germany (+31.9%), Spain (+40.8%) and the UK
(+36.9%). In Italy, year-on-year performance was flat (-0.1%). The trend was positive in Eastern Europe, where
deliveries were up 41.6%, and very strong in Latin America, increasing 52.4%.