Chrysler 2010 Annual Report Download - page 115

REPORT ON
OPERATIONS
OPERATING
PERFORMANCE:
CONTINUING
OPERATIONS
114
During the year, production began in Brazil of new shock absorbers for the Novo Uno, Fiat Punto and Siena, as
well as models produced by Volkswagen and General Motors. The main new orders related to the new Palio
and an Opel model for the Brazilian market, together with orders for the new Fiat Panda and future Multipla in
Europe.
ELECTRONIC SYSTEMS
Total revenues were €623 million in 2010, an increase of 24% over the previous year, mainly driven by growth
in the Brazilian and Chinese markets, as well as new product launches in Slovakia. There was an increase
in revenues from instrument panels (+16%), primarily attributable to higher volumes for external customers.
Revenues from telematics rose significantly (+31%), due to the increase in volumes to Fiat and SAIC and launch
of production of the e-call for PSA. Sales of products for vehicle interiors were also up.
With regard to innovation, instrument panels were developed for the North American version of the 500, the new
Panda and the new small family car from Volkswagen. Development of the first high-volume digital instrument
panel for PSA was also completed. For vehicle interiors, components were developed for Fiat customers (the
new Lancia Ypsilon, Ducato and Iveco Daily), as well as the interior control unit for the new Palio in Brazil. In the
telematics area, development focused on a navigator for BMW and the hands-free module (HFM) for Chrysler.
During 2010, production began on a new navigation system for the Alfa Romeo Giulietta that combines
navigator, dual tuner radio-receiver and CD/MP3 player into a single device with Blue&Me interface capability.
Major new orders acquired during the year included the instrument panel and interior control unit for the
Chrysler C-evo platform, a digital instrument panel for a Renault electric vehicle, a radio-navigation platform for
PSA and a new infotelematic system for BMW.
EXHAUST SYSTEMS
Revenues totaled €614 million for 2010, a 13% increase over the previous year. Sales were up for light
commercial vehicles in Spain and Brazil, whereas volumes declined in Italy on the back of the contraction in
passenger car demand.
Innovation focused on reductions in CO2 emissions and emissions from diesel engines and development of a
racing sound.
In 2010, production began on exhaust systems for external customers in Spain and for the Euro 5 Iveco Daily,
as well as the hot-end exhaust for the Alfa Romeo Giulietta in Italy.
Major new orders included exhaust systems for the Euro 5 engines that equip a Mercedes light commercial
vehicle and the first project for Chrysler.
AFTERMARKET
Revenues totaled €287 million for 2010, a 21% increase over the previous year. The main increases were in
the Mercosur region and in Italy.
Volumes were up for rotary motors and lighting, but declined for batteries, where market conditions were highly
competitive.
Significant events included the completion of commercial and collaboration agreements with major partners
in the maintenance and assistance areas, in addition to a partnership with a major brand in Spain for exclusive
distribution of batteries through Magneti Marelli’s sales network.