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AGRICULTURAL AND CONSTRUCTION EQUIPMENT (CNH – Case New Holland)
From the very beginning, the sector’s brands played a key role in the development of the agricultural and construction equipment
industries in Europe and the United States. Today, CNH offers customers in these two segments the best technology available.
Agricultural equipment is sold under the New Holland Agriculture and Case IH brands, as well as the Steyr brand in Europe.
Construction equipment is sold under the New Holland Construction and Case Construction brands, as well as the Kobelco
brand in North America.
CNH not only provides customers products of the highest quality that are adaptable to their specific needs and guarantee
the maximum in productivity, it also offers full service support (CNH Parts & Service) and a comprehensive range of financing
solutions tailored to the customer’s profile (CNH Capital). The sector’s brands are:
Case IH Agriculture
The Case IH Agriculture brand and red logo embody a tradition of leadership in the agricultural equipment market. The brand is
synonymous with incomparable performance, low operating costs and reliability.
The range of tractors, balers and combine harvesters reflects the heritage of leading agricultural equipment producers and
brands such as Case, International Harvester and David Brown, to name but a few. Each brand has played an important role in
the history and development of Case IH.
Today, Case IH is recognized as a global provider of powerful, reliable and high productivity equipment, principally for large
grain producers, and it boasts an organization of field personnel committed to providing high-quality professional services for
optimized management of agricultural businesses.
New Holland Agriculture
Since 1895, New Holland has been providing solutions that improve farming efficiency and productivity through the use of
accessible technology. In 2006, the Clean Energy Leader strategy was launched for the active promotion of renewable fuels,
emissions reduction systems and sustainable agricultural technology. New Holland offers cash crop producers, livestock
farmers, contractors, vineyards and groundcare professionals the largest choice of easy-to-operate tractors, harvesters
and material handling equipment: more than 80 product lines and over 300 models. New Holland complements the widest
agricultural equipment offering in the world with efficient Parts & Service support and a range of financial services tailored to the
agricultural industry. A professional global dealer network also guarantees total assistance and expert advice. Maintaining close
relationships with customers in every segment, New Holland is a reliable partner for every farmer.
Steyr
Steyr has been the leading producer of tractors in Austria for more than 60 years. Its distinctive red and white trademark,
first used in 1967 with the launch of the Plus series, is today synonymous with high-quality, reliable products. Steyr’s tractors
are produced for the “premium” segment, in which it holds a significant share in Austria. It exports 60% of production and its
principal export markets are Germany, Switzerland, France, Italy, Belgium, the Netherlands, Luxembourg, Scandinavia and
Southern and Eastern Europe.
Nineteen different tractor models are manufactured at the St. Valentin plant in Austria, where significant investment has been
made recently. The Steyr Kompakt, 9000 MT, Profi series and CVT series, as well as the municipal and forestry range of
products, testify to the company’s ability to respond rapidly to the ever-changing demands of the market.