Chrysler 2010 Annual Report Download - page 121

REPORT ON
OPERATIONS
120
OPERATING
PERFORMANCE:
DISCONTINUED
OPERATIONS
CNH’s full year market share was in line with growth in demand across all segments and regions with the
exception of Latin America, which was down due to local manufacturing capacity constraints for CNH for both
light and heavy equipment. Plans to expand capacity were initiated at two facilities to accommodate future
market growth and ensure targets for localization of production can be met.
CNH and KAMAZ finalized a joint venture agreement for the production of agricultural and construction
equipment in the Russian Federation. This followed a preliminary agreement signed in October 2009. Once
fully operational, CNH-KAMAZ Industry will have an annual production capacity of 4,000 units.
INNOVATION AND PRODUCTS
In North America, Case IH Agriculture launched the next generation of more powerful and fuel-efficient
Steiger® and MAGNUM™ tractors, along with a new range Puma 130-160 series models with Continuous
Variable Transmission (CVT). All models meet Tier 4A/Stage IIIB emission standards. In the US, the brand
also released the new Farmall A series of tractors. In Brazil, Case IH launched new Axial-Flow combines, the
Magnum 335 tractor and the Maxxum tractor with extended axle. Sale of the new Austoft 4000 sugar cane
harvester was extended to Africa, India, Southeast Asia and China.
New Holland Agriculture launched the new T7, T8 and T9 tractors with Tier 4A/Stage IIIB-compliant Selective
Catalytic Reduction (SCR) engines, as well as the new Braud 9000L grape harvester. The brand also introduced
the Blue Power T7070 Auto Command and T7060 Power Command tractors in Europe and North America. In
Europe, the 6-cylinder, 116 to 140 hp, T6000 Elite light-weight tractor, featuring electronic power management
with power boost, was also launched. And in North America, the hydrogen-fueled NH2™ tractor made its debut.
Case Construction launched four new N Series loader backhoes in North America and a range of four
Construction King T Series tractor loader backhoes in Europe. Case Construction’s 650L crawler dozer was
named one of the “Top 20 Rollouts” of 2009 by Better Roads magazine. Trade press also presented Case
Construction with an “Excellence in Equipment Engineering” award in the loader backhoe category for the 590
Super M+ Series 3 loader backhoe and recognition for the joystick steering in its Case E Series wheel loaders.
New Holland Construction launched the first models in its new range of wheeled excavators (the
WE150, WE170 and WE190) and introduced the smallest mini-excavator in its range (the new E10SR). US
magazine Construction Equipment named the New Holland Construction B Series loader backhoe as one
of the “Top 100 Products of 2009”.
In the agricultural equipment segment, the CNH brands also received numerous awards and recognitions
during 2010, including the AE50 awards from the American Society of Agricultural and Biological Engineers for
commitment to innovation, 7 of which went to New Holland Agriculture and 3 to Case IH. At the Esposizione
Internazionale delle Macchine Agricole in Italy, New Holland was awarded the “Golden Tractor for Design
2011” for its T7.210 Auto Command™ and the award for innovation for the FR 9000 forage harvester with
IntelliFill™ system, which also received a “Gold Medal” at Agrosalon 2010 in Russia. New Holland Agriculture
was awarded six innovation awards at the International Agricultural Equipment Fair in Zaragoza, Spain, and two
prestigious GOOD DESIGN™ awards in Chicago.
SERVICES
CNH Customer Care operates through Customer Service Centers located in its major geographical areas,
which represent an important point of contact between CNH brands and their customers. During 2010, CNH
focused on strengthening the service offer to customers in Latin America. In Brazil, CNH Customer Care
launched a new toll-free service line at Expointer 2010 (one of the main trade shows in Brazil for the agricultural
equipment sector) for Information Requests and Complaint Management.