Chrysler 2010 Annual Report Download - page 110

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In North America, Ferrari’s number one market in terms of volumes (26% of the worldwide total), where 1,672
vehicles were sold to end customers (+14% over 2009), the sector achieved a return to pre-crisis levels,
although the overall market has yet to recover. Market trends varied in Europe, with growth in demand in
Eastern European markets and consolidation in Western Europe. A total of 3,056 units were sold, representing
a slight decline over 2009 (-1.4%). Italy was the best performing Western European market, with 694 units
delivered (+6%), compared with modest contractions in Germany (-4% to 617 units) and the UK (-3% to 468
units). For Eastern Europe, sales were up 82% in Russia and 5% in Romania.
In the Middle East and Africa, Ferrari maintained 2009 sales levels, continuing the excellent results achieved in
these markets in recent years, with a total of 476 units delivered to end customers (+1%). Sales growth in the
Asia-Pacific region also continued, with a total of 1,151 vehicles delivered (+3% over 2009), driven by excellent
performance in China, Australia and Singapore. In China, a key market for Ferrari, sales were up 24% to 256
units. Performance was also very strong in Hong Kong (+10% to 157 units), Australia (+19% to 137 units),
Singapore (+150% to 50 units) and South Korea (+44% to 46 units). In Japan, Ferrari maintained its leadership
with a 47% share of its segment, despite a decrease in vehicles sold (-18% to 411 units) reflecting difficult
economic conditions.
For 2010, a total of 6,573 type-approved cars were delivered to the network, an increase of 6.1% over the
previous year (+5.4% over a total 6,235 deliveries for 2009, including non-type approved vehicles).
INNOVATION AND PRODUCTS
At the Geneva Motor Show in March, Ferrari presented the HY-Kers, a hybrid GT that benefits from eco-smart
technologies developed in Formula 1 racing. Powered by two engines, one electric and the other a traditional
V12, this car is a demonstration of the carmaker’s ability to combine eco-performance with pure driving
pleasure. Geneva was also the venue for the debut of the Ferrari California with Start&Stop.
April saw the presentation at the Beijing Motor Show of the Ferrari 599 GTO: the highest performance street
version of a vehicle ever built by the maker from Maranello. Derived from the 599, this model was produced
in a limited series of just 599 vehicles, all of which had been sold prior to the public unveiling. Powered by a
12-cylinder, 6-liter engine and boasting 670 horsepower, it can accelerate from 0 to 100 in 3.35 seconds with
a top speed of 335 kilometers per hour.
Ferrari was also present at the International Expo in Shanghai where millions of visitors had the opportunity to
see the HY-Kers hybrid concept car.
At the Paris Motor Show, Ferrari presented the Ferrari SA Aperta: a limited edition of 80 vehicles, which were
all sold almost immediately. The car was produced in celebration of the eightieth anniversary of the historic
body-maker, Pininfarina. The SA Aperta is a true roadster with a front-mounted V12 engine. Boasting 670 hp,
the SA Aperta embodies the sporting spirit of the 599 and the very latest in Ferrari technology.
Through Ferrari Financial Services, Ferrari also offers car financing to customers in several European countries
(Germany, the United Kingdom, Switzerland, France, Belgium, Austria and Italy) and in the USA. In May 2010,
the company also began offering financial services in Hungary. The new Dealer Finance business line, launched
in December 2009, is currently active in the United States and through the European network in Germany,
Switzerland, Belgium and the United Kingdom.