Reebok 2014 Annual Report Download - page 96

adidas Group
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2014 Annual Report
Group Management Report – Our Group
92
2014
Sustainability
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02.8
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Warning-letter system to enforce compliance: Where a manufacturing supplier is performing
poorly in terms of Workplace Standards compliance, we work closely with them to find solutions.
However, when we find ongoing and serious instances of non-compliance as well as a lack of
commitment from factory management to address the issues, we send out a formal warning letter
including a notification to factory management that their business relationship with the adidas
Group is in jeopardy. Overall, three warning letters result in a termination. In 2014, we terminated
our business relationship with 13 suppliers for compliance reasons (2013: 9 terminations).
Revised adidas Group Code of Conduct for employees
The adidas Group’s reputation is one of its key business assets and is fundamental to long-term
success. All employees are expected to act with fairness and responsibility as well as in compliance
with relevant laws and regulations while carrying out their tasks. In order to maintain good corporate
governance, we have adopted the adidas Group Code of Conduct as part of our internal Global Policy
Manual.
In 2014, the adidas Group significantly revised its existing Code of Conduct and organised various
activations to familiarise its employees with the Code. In addition, a training plan ensures that all
employees and relevant third parties understand and adhere to the Group’s compliance and ethics
requirements.
Supporting communities with dedicated approach
For many years, the adidas Group has been actively supporting communities through various
programmes such as the ongoing support from the adidas brand through its corporate volunteering
programmes managed by the adidas Fund, Reebok‘s track record in supporting human rights
groups or TaylorMade-adidas Golf‘s long-standing programme supporting charities.
All our programmes are built on three complementary pillars – community involvement, employee
engagement and corporate giving – determined by local cultural, economic and social factors.
Programmes on Group level are supplementary programmes led by our SEA team. They include
activities at Group headquarters, relief operations and projects in suppliers’ countries. For more
information please see our website.
Sustainability in our product creation process
One key goal of our sustainability strategy is to reduce the overall environmental impact of materials
used in our products. We aim to find materials that reduce waste or have less of an impact throughout
their whole life cycle. The adidas Group has various initiatives in place that help to achieve its goal
of increasing the usage of recycled and sustainable materials.
Sustainable materials: Environmentally preferred materials have replaced conventional materials
in many of our footwear and apparel products. In addition, we strive to continuously broaden the
range of more sustainable products by developing environmentally friendly product solutions and
using innovative materials.
Strategic pillar
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People
Our employees
Strategic pillar
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People
Community engagement
www.adidas-group.com/s/community-engagement
Strategic pillar
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Product
Product creation