Reebok 2014 Annual Report Download - page 142
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138
2014
/
03.3
/
adidas Group
/
2014 Annual Report
Group Management Report – Financial Review
Business Performance by Segment
/
Wholesale Business Performance
Wholesale development by brand
In 2014, adidas Sport Performance wholesale revenues grew 6% on a currency-neutral basis.
This development was mainly driven by double-digit sales increases in the football and running
categories. Currency translation effects had a negative impact on revenues in euro terms. adidas
Sport Performance sales increased 3% to € 6.147 billion (2013: € 5.970 billion).
Currency-neutral adidas Originals & Sport Style wholesale revenues increased 7% in 2014,
primarily driven by double-digit sales increases at adidas NEO. Currency translation effects had a
negative impact on revenues in euro terms. adidas Originals & Sport Style sales increased 5% to
€ 2.264 billion (2013: € 2.156 billion).
In 2014, Reebok wholesale revenues remained stable on a currency-neutral basis, as sales growth
in the fitness training, walking and studio categories was offset by declines in fitness running and
Classics. Currency translation effects had a negative impact on revenues in euro terms. Reebok
sales were down 5% to € 1.000 billion from €1.050 billion in the prior year.
05
/
Wholesale net sales by quarter (€ in millions)
Q4 2014 2,217
Q4 2013 2,052
Q3 2014 2,717
Q3 2013 2,553
Q2 2014 2,085
Q2 2013 2,014
Q1 2014 2,357
Q1 2013 2,481
06
/
Wholesale gross margin by quarter (in %)
Q4 2014 39.7
Q4 2013 40.7
Q3 2014 41.8
Q3 2013 43.9
Q2 2014 41.3
Q2 2013 41.1
Q1 2014 43.8
Q1 2013 44.3
07
/
Wholesale segmental operating profit by quarter
(€ in millions)
Q4 2014 663
Q4 2013 632
Q3 2014 929
Q3 2013 926
Q2 2014 670
Q2 2013 632
Q1 2014 838
Q1 2013 893