Reebok 2014 Annual Report Download - page 73
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adidas Group
/
2014 Annual Report
Group Management Report – Our Group
69
2014
Global Operations
/
02.5
/
Supporting the Group’s growth initiatives
Global Operations supports the Group’s key growth projects. Over the past years, our focus has been
on the following projects:
/
adidas NEO label: Global Operations contributes to establish a fast in-season creation process
for the adidas NEO label. This includes expanding the company’s fashion source base and enabling
articles on creation-to-shelf timelines of three months and less for all product divisions. In 2014,
the function developed 2.4 million units based on this newly established process, representing a
significant increase compared to the prior year (2013: 1.5 million units).
/
eCommerce and customisation: Global Operations provides support in further harmonising
customisation processes and systems. It has clearly defined supply chain capabilities that enable
the demand growth for the customisation business and have supported the evaluation of existing
customisation processes for adidas and Reebok footwear.
Modernising the Group’s infrastructure
Global Operations continues to focus on building the required infrastructure, processes and systems
to support the Group’s growth plans. This includes further process simplification, consolidation
of legacy systems and distribution structures, as well as the creation of state-of-the-art systems
required to support new business demands.
In 2014, Global Operations focused on further stabilising and optimising processes in those
distribution centres which were opened in the previous year, particularly the Central Distribution
Centre near Osnabrueck in Germany. Also, 2014 saw the go-live of important distribution facilities
such as the newly opened distribution centre in Tianjin, China.
The vast majority of our facilities operate a standardised warehouse management system which
continues to be rolled out to all new and existing warehouses in the operations network.
Strategic priority
/
Support growth initiatives
see Global Brands Strategy, p. 53
see Global Brands Strategy, p. 53
Strategic priority
/
Modernise infrastructure