Reebok 2014 Annual Report Download - page 159
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Group Management Report – Financial Review
155
2014
Risk and Opportunity Report
/
03.5
/
adidas Group
/
2014 Annual Report
Risk and opportunity management is a Group-wide activity which utilises critical day-to-day
management insight from both global and local business units and functions. Our risk and
opportunity management process contains the following components:
/
Risk and opportunity identification: The adidas Group continuously monitors the macroeconomic
environment, developments in the sporting goods industry, as well as internal processes, to identify
risks and opportunities as early as possible. Our Group-wide network of Risk Owners (i.e. all direct
reports to the adidas AG Executive Board, including the Managing Directors of all our markets)
ensures effective identification of risks and opportunities. The Group Risk Management department
has defined a catalogue of potential risk areas (Risk Universe) to assist Risk Owners in identifying
and categorising risks and opportunities.
The Risk Owners use various instruments in the risk and opportunity identification process, such
as primary qualitative and quantitative research including trend scouting, consumer surveys as well
as feedback from our business partners and controlled space network. These efforts are supported
by global market research and competitor analysis. Through this process, we seek to identify the
markets, categories, consumer target groups and product styles which show most potential for
future growth at a local and global level. Equally, our analysis focuses on those areas that are at risk
of saturation or exposed to increased competition or changing consumer tastes. However, our risk
and opportunity identification process is not only limited to external risk factors or opportunities;
it also includes an internal perspective that considers processes, projects, human resources and
compliance aspects.
Supervisory and Executive Boards
Group Risk Management
Risk Management Policy & Methodology/Support
Monitoring & Reporting
Identification
Evaluation
Handling
Risk Owners
01
/
adidas Group risk and opportunity management system