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adidas Group
/
2014 Annual Report
Group Management Report – Our Group
80
2014
Research and Development
/
02.6
/
Reebok-CCM Hockey innovates in sticks and skates
At Reebok-CCM Hockey, products launched in 2014 accounted for 60% of global sales (2013: 53%).
Only 16% of sales were generated with products introduced three or more years ago (2013: 11%).
Reebok-CCM Hockey product launches in 2014 included:
/
2014 marked the return of the legendary Tacks sub-brand to CCM skates and sticks. The Tacks
skate is powered by an AttackFrame featuring extra-stiff composite reinforcements to provide
more explosive strides.
/
CCM launched the CCM RBZ SuperFast stick powered by TaylorMade. The RBZ stick worked on
in conjunction with TaylorMade features Speed Pocket technology to maximise puck speed. In
addition, CCM introduced the RibCor 40K stick.
/
Another major launch for CCM was the Resistance helmet developed in collaboration with the
renowned Neurotrauma Impact Science Laboratory at the University of Ottawa. The helmet
features a Rotational Energy Dampening System and impact pods to better manage rotational
and linear impacts.
/
Reebok Hockey launch highlights in 2014 included the RibCor ice hockey skate. Designed with an
agility profile, the RibCor skate includes key technologies such as The Pump for customisation
and the new Black SpeedBlade for a harder, longer-lasting edge.
More information on these and other products can be found in the Reebok-CCM Hockey Strategy
section.
Ambitious 2015 R&D targets
Our Group remains committed to maintaining a full and innovative product pipeline, bringing new
groundbreaking technologies and evolutions of concepts to the market each year. This way, we want
to further drive product leadership across all brands and increase consumer desire.
In 2015, cushioning and energy solutions, lightweight and digital sports technologies as well
as sustainable product innovation will continue to be at the forefront of adidas R&D activities.
Additionally, investments and research emphasis will also include areas such as new manufacturing
processes and advanced materials to drive the development of revolutionary products and industry-
changing manufacturing approaches as we aim to position the brand as both a technology and
sustainability leader in the sporting goods industry.
Reebok’s R&D activities in 2015 will continue to centre on the brand’s strategy and focus on its
technology pillars, including ZSeries, The Pump, DMX Moving Air, Skyscape, Smoothfit, ZigTech,
RealFlex and Checklight.
see Reebok-CCM Hockey Strategy, p. 64
see Group Strategy, p. 46