Reebok 2014 Annual Report Download - page 264

adidas Group
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2014 Annual Report
Additional Information
260
2014
Glossary
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05.2
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Profit protection
A business activity (mainly found within retail
companies) designed to reduce preventable losses
caused, for example, by theft, fraud, vandalism,
waste, abuse, misconduct or failure by employees
to follow existing policies or procedures.
Promotion partnerships
Partnerships with events, associations, leagues,
clubs and individual athletes. In exchange for the
services of promoting the adidas Group, the party
is provided with products and/or cash and/or
promotional materials.
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R
Rolling forecast
A projection about the future that is updated at
regular intervals, keeping the forecasting period
constant (e.g. twelve months).
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S
Sales working budget
Expenditures that relate to advertising and
promotion initiatives at the point of sale as well
as to store fittings and furniture. As sales working
budget expenses are channel-specific, they
are allocated to the adidas Group’s operating
segments.
Segment
Also called business segment. Units within a
company that have profit and loss responsibility.
The adidas Group is currently divided into six
business segments: Wholesale, Retail, TaylorMade-
adidas Golf, Rockport, Reebok-CCM Hockey and
Other Centrally Managed Brands.
Share turnover
The total value of all shares traded in the share
price currency over a specific period of time
(normally daily). It is calculated by multiplying the
number of shares traded by the respective price.
Signature collection
A collection which is developed in close
collaboration with top athletes and personalities,
bearing the signature, logo and/or name of the
athlete. The offering can be either a single product
or a broader product family (footwear, apparel and
hardware).
Single-sourcing model
Supply chain activities limited to one specific
supplier. Due to the dependency on only one
supplier, the adidas Group can face disadvantages
during the sourcing process.
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T
Top and bottom line
A company’s bottom line is its net income
attributable to shareholders. More specifically,
the bottom line is a company’s income after all
expenses have been deducted from revenues. The
top line refers to a company’s sales or revenues.
Top-down, bottom-up
A specific concept for information and knowledge
processing. In a first step, information and
empowerment of management decisions is
delegated from top to bottom. After going into more
detail on the bottom level, the final information and
decision are then transported back to the top.
Trend scouting
Identification and commercialisation of future
trends, particularly lifestyle trends.
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V
Vertical retailer
A retail company that (vertically) controls the entire
design, production and distribution processes of its
products.
Visual merchandising
Activity of promoting the sale of goods, especially
by their presentation at the point of sale. This
includes combining products, environments and
spaces into a stimulating and engaging display to
encourage the sale of a product or service.
Virtualisation
Computer technology enabling physical product
samples to be replaced by digital, virtual product
samples in the footwear and apparel development
process, thus reducing the volume of physical
samples produced.