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adidas Group
/
2014 Annual Report
Group Management Report – Our Group
72
2014
Global Operations
/
02.5
/
China share of hardware production declines
In 2014, 78% of adidas and Reebok branded hardware products, such as balls and bags, was
produced in Asia (2013: 79%). European countries accounted for 22% (2013: 21%). China remained
our largest source country, accounting for 38% of the sourced volume (2013: 42%), followed by
Turkey and Pakistan with 20% and 13%, respectively (2013: 19% and 10%, respectively). The total
hardware sourcing volume was approximately 99 million units (2013: 94 million units), with the
largest factory accounting for 11% of production.
TaylorMade sourced 99% of their hardware volumes from Asia (2013: 99%). The vast majority of
golf club components were manufactured by suppliers in Asia (China, Vietnam and Taiwan) and
assembled in Asia, the USA and Europe.
Reebok-CCM Hockey sourced 87% of their hardware volumes from Asia (2013: 86%). In addition,
Reebok-CCM Hockey sourced a portion of hardware products in the Americas.
see Diagram 07
see Diagram 08
07
/
Hardware production by region 1)
1) Figures include adidas, Reebok and adidas Golf.
2014 1
/
78% Asia
2
/
22% Europe
1
2
08
/
Hardware production 1) 2) (in million units)
2014 99
2013 94
2012 93
2011 96
1) Figures include adidas, Reebok and adidas Golf.
2) 2011–2013 restated due to a reclassification of certain apparel accessories from
apparel to hardware.