Reebok 2014 Annual Report Download - page 81

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adidas Group
/
2014 Annual Report
Group Management Report – Our Group
77
2014
Research and Development
/
02.6
/
Successful product launches across all major adidas categories
In 2014, adidas sales were again driven by the latest product offerings, with products launched
during the course of the year accounting for 78% of brand sales (2013: 74%). Only 2% of sales were
generated with products introduced three or more years ago (2013: 3%).
03
/
Major product launches in 2014
Product Brand
adizero f50 Crazylight football boot adidas
Football World Cup Battle Pack adidas
Brazuca Final Rio – Official Match Ball for the World Cup Final adidas
miCoach Smart Ball football adidas
Predator Instinct football boot adidas
Messi icon football range adidas
New 11 Pro football boot adidas
Energy Boost 2.0 running shoe adidas
Pure Boost running shoe adidas
adizero Boston Boost running shoe adidas
ClimaHeat Rocket Boost running shoe adidas
Crazylight Boost basketball shoe adidas
John Wall basketball shoe adidas
D Rose 5 basketball shoe adidas
ClimaChill training apparel adidas
ClimaHeat training collection adidas
ClimaCool Boat Breeze outdoor shoe adidas
Terrex ClimaHeat outdoor apparel adidas
Originals Stan Smith shoe adidas
Originals ZX Flux shoe adidas
Originals by Topshop collection adidas
Originals and The Farm collection adidas
Originals #miZXFLUX photo app adidas
Pharrell Williams x adidas Originals collection adidas
adidas Originals by Rita Ora collection adidas
ZQuick running shoe Reebok
Z-Jet running shoe Reebok
All Terrain running shoe Reebok
CrossFit Nano 4.0 training shoe Reebok
Skyscape women's walking shoe Reebok
Les Mills studio collection Reebok
Dance and yoga collection Reebok
Cardio Ultra studio shoe Reebok
Reebok Pump limited anniversary editions Reebok
Project (a) golf balls TaylorMade
Tour Preferred wedges TaylorMade
Ultimate driving iron UDI TaylorMade
RSi irons TaylorMade
adizero One golf shoe adidas Golf
XTD iron set Adams Golf
Pro Series hybrids Adams Golf
RibCor skate Reebok Hockey
Goalie XLT equipment Reebok Hockey
Resistance helmet CCM
Tacks skate and stick CCM
CCM RBZ SuperFast stick powered by TaylorMade CCM