Reebok 2014 Annual Report Download - page 61

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adidas Group
/
2014 Annual Report
Group Management Report – Our Group
57
2014
Global Brands Strategy
/
02.3
/
At adidas, the brand innovates through a focus on key performance benefits. The R&D focus is on
cushioning and energy solutions, lightweight, body temperature management and digital sports
technologies as well as sustainable product innovation. This focus enables the development of clear
performance technology platforms, such as Boost, Clima and miCoach. By serving these core benefits
through such scalable technology platforms, adidas aims to remain at the forefront of performance
sport and further build on brand image. Additionally, at adidas, investments and research emphasis
also include areas such as 3-D design, advanced materials and new manufacturing processes, e.g.
machine knitting and 3-D printing. These areas offer potential to increase speed to market, bring
new performance and design capabilities and support our position as a sustainability leader in the
sporting goods industry.
At Reebok, the innovation focus is on fitness. The innovation and R&D priorities are on providing
functional products in footwear and apparel that cater to evolving and new fitness activities. Areas
of focus include specific products to meet the performance demands of Fit Generation consumers.
Reebok is also investing in material development to support body temperature control, fit and
durability.
see Picture 05
see Picture 06
see Research and Development, p. 73
06
/
Reebok
Cardio Ultra studio shoe
05
/
adidas Sport Performance
miCoach Fit Smart watch