Reebok 2014 Annual Report Download - page 51

adidas Group
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2014 Annual Report
Group Management Report – Our Group
47
2014
Group Strategy
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02.1
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Creating a flexible supply chain
Speed and agility are key to outpacing the competition, providing a constant flow of new and
relevant products for our consumers and high service levels for our customers. We are committed
to meeting the full range of consumer needs by providing game-changing technical innovations for
sport, creating and driving trends in streetwear through our sports-inspired lifestyle products, while
ensuring constant product availability in the correct size and colour to the highest quality standards.
A key strategic priority is to enable faster product creation and production by continuously improving
our infrastructure, processes and systems. By sharing information from point of sale to source and
vice versa, we strive to connect and more closely integrate the various elements of our supply chain,
to enable quick reaction to changing consumer trends. To this end, we focus on building maximum
flexibility within our supply chain. While leveraging the efficiency of common infrastructure and
processes, the Group strives to provide tailored solutions for all our business models, be it the
wholesale or retail channels, or the performance-oriented or style-oriented businesses.
Leading through innovation
Every adidas Group employee is responsible for driving innovation. Therefore, we foster a culture of
challenging convention and embracing change, and we require all areas of the Group to generate
at least one new innovation or meaningful improvement per year. In particular, we believe that
technological evolution and cutting-edge design in our products are essential to achieving
sustainable leadership in our industry. Beyond this, enhancing services for our customers and
implementing more efficient and effective internal processes are other areas where our organisation
strives to innovate.
Develop a team grounded in our heritage in sport
Our culture is continuously shaped by influences from the past and the present as well as our future
aspirations. We perpetuate the commitment of our founder, Adi Dassler, to the athlete and consumer,
pride in what we do, quality and love of sport. We win as a team through open communication,
collaboration and our shared values found in sport. Therefore, we foster a corporate culture of
performance, passion, integrity and diversity by creating a work environment that stimulates
innovation, team spirit and achievement based on strong leadership and employee engagement.
see Global Operations, p. 66
see Research and Development, p. 73
see Global Sales Strategy, p. 49
see Employees, p. 82
Shared values
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Performance
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Passion
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Integrity
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Diversity
These are the adidas Group values. They
help us to create brands that our consumers
believe in, and they commit us to playing by
the rules that society expects of a responsible
company.