Reebok 2014 Annual Report Download - page 10

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1
6
2014
/
01.1
/
Letter from the CEO
To Our Shareholders
adidas Group
/
2014 Annual Report
Letter from the CEO
2014 was, without any question, a year of ups and downs for our Group. On the one hand, we look back on
great moments such as the FIFA World Cup where we once again demonstrated what we are capable of
when we focus and act with determination. We grew our currency-neutral football sales by more than 20%
to € 2.1 billion, exceeding even our own high expectations. But football was by no means the only highlight
of the past year. We also recorded numerous other successes:
/
Our revolutionary Boost technology not only gave significant impetus to runners on the streets but also
to adidas Running, with sales growth in this category totalling 15%. All our regions contributed to the
increase, with Western Europe a stand-out performer, recording growth of 22%.
/
Our lifestyle business returned to strength in 2014, increasing 12%. At adidas Originals, we posted
improvements from one quarter to the next, which culminated in strong double-digit sales growth in the
fourth quarter. This increase reflects the success of the ZX Flux and the Stan Smith product franchise
as well as our first product launches as part of our partnerships with Rita Ora and Pharrell Williams, to
name just a few. Also our NEO business continues to experience dynamic growth, with sales up 27%.
Herbert Hainer
ADIDAS GROUP CEO