Reebok 2014 Annual Report Download - page 85

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adidas Group
/
2014 Annual Report
Group Management Report – Our Group
81
2014
Research and Development
/
02.6
/
TaylorMade-adidas Golf’s development efforts will reinforce industry leadership by enhancing
golfers’ performance through a focus on technologies which increase distance for woods combining
improvements in low and forward weight distribution with new flexible sole pocket design which
provides more consistent distance for irons with a combination of sole and face slots. Finally,
developing new golf balls able to fly under lower spin conditions to maximise driver distance will
also be a key part of TaylorMade-adidas Golf’s research efforts in 2015.
Reebok-CCM Hockey R&D efforts will focus on introducing new technologies and, at the same time,
advancing existing product platforms with a focus on performance skates and sticks. Reebok-CCM
Hockey will also continue its collaboration with TaylorMade-adidas Golf and its university research
partners.
More information on 2015 product initiatives can be found in our outlook section.see Subsequent Events and Outlook, p. 146
04
/
2014 product awards
Brand Category Product Award
adidas Running adizero Adios Boost running shoe 2014 Editor’s Choice Award / Runner's World Magazine (UK)
adidas Running Supernova Sequence Boost
running shoe
2014 Best Update / Runner's World Magazine (UK)
adidas Running Supernova Glide 6 & 7 running
shoes
2014 Editor’s Choice Award / Runner's World Magazine (UK)
adidas Running Pure Boost running shoe Best Sneaker of 2014 / complex magazine (US)
adidas Running adizero Boston Boost 5 running
shoe
Award for Best Renovation by Fortius / The Running Network (US)
adidas Running Response Boost running shoe Best Shoe of 2014 / Running Product Reviews
adidas miCoach Smart Run watch Best of the Best in Product Design / Red Dot Award 2014
adidas miCoach Smart Ball football Honoree for Best of Innovation / 2015 Consumer Electronics Show (CES)
adidas Training adidas by Stella McCartney Pure
Boost Dark Space
Award for Best Sneaker / Vegan Fashion Award / Peta (Germany)
adidas Outdoor Terrex AllAlpine Concept jacket OutDoor Industry Award 2014 / OutDoor Show Friedrichshafen
adidas Originals Stan Smith shoe Shoe of the Year / WWD Footwear News
adidas Porsche Design Sport
by adidas
BOUNCE:S4 shoe Award for Outstanding Product Design / 2014 Red Dot Award
Awards for High Quality, Design and Ergonomics / Plus X Award
Award for Best Product of the Year / Plus X Award
adidas Porsche Design Sport
by adidas
Wool Mix jacket Awards for High Quality and Design / Plus X Award
adidas Porsche Design Sport
by adidas
Functional Knit jacket Awards for High Quality and Design / Plus X Award
Reebok Training CrossFit Sprint TR training shoe Best Sneaker 2014 / Fitness Magazine (US)
Reebok Training CrossFit Nano 3.0 training shoe Best Strength Training Shoe / Men's Health (US)
Reebok Training Checklight Award for Best New Product / 2014 Corporate Entrepreneur Awards
Fast Company Innovation by Design Award / Fast Company Magazine
Award for Product Design in Sports & Fitness Category / Red Dot Award 2014
Award for Best Consumer Product / The Wearables 2014
TaylorMade Golf SLDR driver Editor's Hot List Gold Award 2014 / Golf Digest Hot List