Reebok 2014 Annual Report Download - page 15

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2014
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01.2
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Executive Board
To Our Shareholders
adidas Group
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2014 Annual Report
Roland Auschel
GLOBAL SALES
Roland Auschel was born in Bad Waldsee, Germany, in 1963.
After obtaining his Bachelor’s degree in European business
studies in Germany and the UK as well as an MBA in the United
States, he joined the adidas team as a Strategic Planner in 1989.
During his career with the adidas Group, he has held many senior
management positions, including Business Unit Manager, Key
Account Manager Europe and Head of Region Europe, Middle East
and Africa. In 2009, he became Chief Sales Officer Multichannel
Markets. In 2013, Roland Auschel was appointed to the Executive
Board where he assumed responsibility for Global Sales. He is
married, has two children and lives in Erlangen, Germany.
Glenn Bennett
GLOBAL OPERATIONS
Glenn Bennett was born in New Hampshire, USA, in 1963. With a
degree in computer science, he began his professional career with
Reebok International Ltd. in 1983, where he worked for ten years
in various operations and product functions, of which the latest
was Director of Footwear Development. In 1993, Glenn Bennett
joined adidas AG and began working as the Head of Worldwide
Footwear Development. He was promoted to Senior Vice President
of Footwear Operations a few months later. In 1997, Glenn
Bennett was appointed to the Executive Board where he assumed
responsibility for all Footwear, Apparel and Accessories & Gear
Operations activities shortly thereafter. Glenn Bennett lives in
Boston/Massachusetts, USA.
Eric Liedtke 1)
GLOBAL BRANDS
Eric Liedtke was born in Dayton/Ohio, USA, in 1966. After obtaining
his Bachelor’s degree in journalism, he started his career at
DMB&B Advertising in the USA. He joined the adidas Group in 1994
as Global Line Manager for Cross Training in Portland/Oregon.
During his 20-year career with adidas, Eric Liedtke has held various
senior management positions at adidas America, including Director
of Footwear Marketing and Vice President Brand Marketing. In
2006, he moved to the adidas Group headquarters in Germany. In
2011, he became Senior Vice President adidas Sport Performance,
responsible for all adidas sports categories globally. He was
appointed to the Executive Board in 2014, where he assumed
responsibility for Global Brands. Eric Liedtke lives in Nuremberg,
Germany.
1) Appointed to the Executive Board effective March 6, 2014. Eric Liedtke succeeded Erich
Stamminger who was responsible for Global Brands until March 5, 2014.