Reebok 2014 Annual Report Download - page 93

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adidas Group
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2014 Annual Report
Group Management Report – Our Group
89
2014
Sustainability
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02.8
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Sustainability
The adidas Group is responsible and accountable for developing and implementing
sustainable business practices that adhere to our operational needs as well as our social
and environmental obligations. We therefore continuously engage with our various
stakeholders with the goal of enhancing the social and environmental performance of the
Group. Our activities in this area are based on a comprehensive Group-wide sustainability
strategy.
Sustainability strategy founded on four pillars
The adidas Group’s sustainability strategy is rooted in the Group’s values – performance, passion,
integrity and diversity – and addresses those issues we have identified as most material for our
business model. It is built on the achievements and learnings from previous years, while taking into
account the societal landscape and future global trends.
The four pillars of our sustainability strategy are:
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People: We positively influence the lives of our employees, factory workers and people living in
the communities where we have a business presence.
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Product: We find better ways to create our products – mainly through innovation, increased use
of more sustainable materials and efficiencies.
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Planet: We reduce the environmental footprint of both our own operations and our suppliers’
factories.
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Partnership: We engage with critical stakeholders and collaborate with partners to improve our
industry.
Supply chain as the core of our sustainability programme
We have a responsibility to our employees and the workers in our suppliers’ factories as well as
the environment. Malpractice in these areas, in particular human rights violations and dubious
employment practices, can have a significant impact on the reputation and operational efficiency
of our Group and our suppliers. Therefore, covering labour rights, health and safety as well as
environmental protection at our own sites and our suppliers’ factories is of the highest importance
to us.
Careful supplier selection: To improve working conditions throughout our supply chain, Global
Operations works closely with our SEA (Social and Environmental Affairs) team on supplier
selection. The SEA team assesses all potential new suppliers, and orders can only be placed with a
new supplier if SEA approval has been granted.
Defined rules and standards in the supply chain: We have defined rules and standards embedding
our own corporate values as well as those that society expects of global businesses. These
standards follow International Labour Organization (ILO) and United Nations conventions relating
to human rights and employment practices, as well as the model code of conduct of the World
Federation of the Sporting Goods Industry (WFSGI). We have condensed our rules into a publicly
available supplier code of conduct that we call our ‘Workplace Standards’. These Standards help
us select manufacturing partners and serve as guiding principles in the early identification and
treatment of potential issues of concern at our suppliers’ sites.
Strategic pillar
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People
Responsibility to workers in our suppliers’ factories
see Global Operations, p. 66
www.adidas-group.com/s/workplace-standards
PEOPLE PRODUCT
PLANET
OUR 4 PILLARS OF
SUSTAINABILITY
PARTNERSHIP