Chrysler 2012 Annual Report Download - page 75

74
Private Ferrari teams led their categories in the mixed brand GT championships winning the FIA World Endurance Championship (which includes the 24
Hours at Le Mans), the International GT Open and the Grand Am. It was a successful year also for the American, European and Asia mono-brand series,
which all closed the season with final races in Valencia at the beginning of December.
Retail activities continued to expand with the opening of several new Ferrari Stores, including locations in Munich and Rio de Janeiro. In Abu Dhabi, the
Ferrari Store at Ferrari World posted another year as the brand’s top grossing store.
For sponsorship and licensing activities, the brand’s partners PUMA and Hublot achieved optimum results throughout the year.
Web-based promotion also continued and the brand’s following on social networks continued to increase steadily. Ferrari’s official Facebook page now
has more than 10 million fans.
A total of 7,315 street cars were sold to end customers, representing a 7% increase over 2011.
North America remained Ferrari’s no. 1 market (accounting for 28% of worldwide sales), with 2,050 street cars sold to end customers (+13% over 2011).
In Europe, a total of 3,121 street cars were sold to end customers, representing a 2% increase over the prior year. In Western Europe the strongest
performances for the year were the UK, with 665 vehicles sold (+26%), Germany, with 756 vehicles sold (+11%), and Switzerland, with 369 vehicles sold
(+23%). By contrast, sales in Italy contracted 40% to 341 units. France was substantially in line with the prior year at 331 vehicles. For Eastern Europe, the
brand’s most notable gain was in Russia, where sales were up 19%.
In the Middle East and Africa, a total of 540 street cars were sold to end customers (+4%). A solid 36% increase in South Africa (128 vehicles sold), more
than offset the 23% decrease in the United Arab Emirates (the principal market in the region). The Asia-Pacific region continued its upward trend, with a
total of 1,474 cars sold (+9% over 2011) on the back of excellent performance in Hong Kong, Taiwan, Indonesia and Japan. Those increases more than
offset the volume decline in Australia (-27% to 109 vehicles). In China, sales to end customers were in line with the prior year at 454 vehicles.
In 2012, Ferrari shipped a total of 7,318 street cars to the network, representing a 5% increase over the prior year and an all-time record for the brand. For
8-cylinder models, there was a 3% year-over-year increase. Shipments of 12-cylinder models were up 11%, driven primarily by the new FF and the new
F12 Berlinetta, which contributed in the fourth quarter.
Innovation, Products and Awards
During the year, Ferrari launched the F12 Berlinetta, the fastest street car to ever sport the Ferrari badge with a highly-efficient new 12-cylinder direct
injection engine that delivers 740 hp. First unveiled at the Geneva Motor Show, where it was the undisputed star of the show, the F12 Berlinetta received
accolades for its revolutionary but distinctive Ferrari styling and technical innovation. Compact on the exterior, yet spacious on the interior, the vehicle
combines a sophisticated, ergonomic cockpit and a whole new level of on-board comfort with the ultimate in dynamic performance. The car’s exceptional
aerodynamic design, developed in the Ferrari wind tunnel, incorporates innovative solutions that maximize performance and minimize environmental impact.
Also in Geneva, Ferrari premiered the new 490 hp California, which is both 30 kilos lighter than its predecessor and 30 hp more powerful.
At the Beijing Auto Show in April, the marque presented the latest evolution of the Hy-Kers system, a hybrid solution that will be offered on future models.
At the Paris Motor Show in September, Ferrari presented its entire line-up of current models, as well as an all-new carbon fiber body shell developed from
Formula 1 technology that will be used for an upcoming limited edition electric hybrid model to be released in 2013.
Awards and recognitions received during the year included: “Best Performance Engine of the Year”, for the second consecutive year, for the 8-cylinder
engine on the 458 and “Supercar of the Year” from Top Gear for the F12 Berlinetta, which was also awarded the “Golden Steering Wheel” by Autobild/
Bild am Sonntag.
Commercial
Performance
by Segment
Report on
Operations