Chrysler 2012 Annual Report Download - page 22

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The Group at a Glance
SRT
Formed in 2002 as one of the industry’s leading in-house automotive performance groups, SRT’s original premise, which is still followed
today, was to create the Chrysler Group’s boldest, most distinctive vehicles that delivered benchmark performance.
In June 2011, Chrysler Group LLC officially elevated the SRT® division — the Street and Racing Technology team — to a separate
brand that promises to maintain its successful formula to design, engineer and build benchmark high-performance vehicles for Chrysler,
Jeep® and Dodge. SRT® vehicles are not simple machines. They are designed and built by Chrysler Group’s in-house performance
brand, so each SRT® vehicle adheres to five proven hallmarks that include awe-inspiring powertrains; outstanding ride, handling and
capability; benchmark braking; aggressive and functional exteriors; and race-inspired and high-performance interiors to remain true to
its performance roots.
Mopar
Mopar® is the Group brand for Parts & Service and Customer Service which is establishing itself as one of the major players in the
market. Established in 1937, Mopar® first made a name for itself with a line of top-performance components for racing cars in the
1960s and in 2012 it celebrated 75 years in business. As part of the integration between Fiat and Chrysler Group, Mopar® expanded
its coverage in the EMEA area with the integration of service, spare parts and customer service programs. The decision of the two
partners to share components and systems across models and rationalize distribution and service procedures globally has resulted in
a new commercial strategy for Mopar® that is bringing significant benefits to customers.
Ferrari
The company’s story officially began in 1947 when its first road car, the 125 S, emerged from no. 4 Via Abetone Inferiore in Maranello.
The iconic two-seater went on to win the Rome Grand Prix later that year and shortly thereafter was developed into a refined GT
roadster. The company has travelled a long way since then, but its mission has remained unaltered: to make unique sports cars
that represent the finest in Italian design and craftsmanship, both on the track and on the road. The very definition of excellence
and sportiness, Ferrari needs no introduction. Its principal calling card is the numerous Formula One titles it has won: a total of 16
constructors’ championships and 15 drivers’ championships. And of course, there is the impressive line-up of legendary GT models.
Cars that are unique for their design, technology and luxurious styling and that represent the best in Italian the world over.
Maserati
Maseratis are unique for their allure, elegance and state-of-the-art technology. Engineering excellence and passion are the hallmarks
of models such as the GranTurismo, the first modern 2-door, 4-seat coupé which combines power, elegance and futuristic design
with surprising practicality, and the GranCabrio, the brand’s first ever 4-seat cabriolet. Maseratis are immediately recognizable for
their extraordinary personality and their appeal to the most discerning tastes.