Chrysler 2012 Annual Report Download - page 20

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The Group at a Glance
Automotive Brands
Fiat
The quintessential symbol of Italian motoring, the brand strives to offer simple solutions to the complex needs of customers, providing
them freedom of mobility with flexible, appealing and affordably priced automobiles. Rich with innovative features, Fiat cars are easy to
drive, economical and eco-friendly with low pollutant and CO2 emissions levels.
Alfa Romeo
The distinctive, fluid lines of an Alfa Romeo are inspired by the brand’s long sporting tradition. Every model is a finely-engineered
balance of style, performance, comfort and safety. Constant innovation in light-weight materials and advanced engine technologies
ensures Alfa Romeo cars are best-in-class in combining operating efficiency with a level of performance and handling that adds up to
pure driving emotion.
Lancia
Now with one of the most complete offerings in the market, the new line-up unites Lancia’s trademark Italian passion and style with the
vitality and substance of Chrysler. Synonymous with Style, Substance and Attitude, the brand’s models cover the spectrum from the
B segment to mid- and full-size sedans and convertibles and large MPVs. Each and every model is guaranteed to appeal to the most
discerning customer.
Abarth
Abarth specializes in performance modification and the brand’s philosophy centers around empowering customers and transforming
the ordinary into the extraordinary. The modern successor of the company founded in 1949 by Karl Abarth – a legend in the world of
motorsport – this FGA brand has been producing on-road sports cars since its relaunch in 2007.
Fiat Professional
Professionals serving professionals. Fiat’s commercial vehicle brand offers large and small businesses an extensive range of models
for every working and transport need. Fiat Professional’s vehicles are designed to minimize operating costs and maximize profitability.