Chrysler 2012 Annual Report Download - page 67

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Industry Sales by Market
(units in thousands) 2012 2011 Change
United States 14,786 13,041 13%
Canada 1,714 1,618 6%
Mexico 1,024 937 9%
The U.S. vehicle market was up 13% in 2012 to 14.8 million vehicles. Group share increased to 11.2% from
10.5% for the prior year. The Jeep brand posted its best annual sales since 2007, gaining 13% over the prior
year to 474,000 vehicles led by strong results for the Grand Cherokee (+21%) and Wrangler (+16%). Dodge,
the Group’s number one selling brand in the U.S., posted sales of 525,000 vehicles for the year, up 16% over
2011 driven primarily by the Avenger (+51%), Journey (+44%), Grand Caravan (+28%) and the new Dodge
Dart (25,000 vehicles sold since launch). The Ram Truck brand posted a sales increase of 17% to 301,000
vehicles and the Ram pickup truck showed sales increases for both light-duty and heavy-duty models. Chrysler
brand sales totaled 308,000 vehicles for 2012, an increase of 39% over the prior year with particularly strong
performances from the Chrysler 300 (+95%) and 200 (+44%).
The Canadian vehicle market grew 6% in 2012 to 1.7 million vehicles. The Group’s total market share was
14.2% for the year (14.3% in 2011). Key performers included the Chrysler 200 (+97%) and 300 (+89%), and the
Jeep Wrangler (+21%).
Fiat 500 sales in the U.S. and Canada totaled 52,000 vehicles for the year, compared to 25,000 vehicles in 2011
when the vehicle was launched.
Products and Awards
The Ram 1500 pickup was named Motor Trend’s 2013 “Truck of the Year”, “2013 North American Truck/Utility
of the Year”, AOL Autos “Truck of the Year” and Detroit Free Press “Truck of the Year”. The Texas Auto Writers
Association also named the Ram 1500 “Truck of Texas” and the Jeep Grand Cherokee “SUV of Texas”. Overall,
the Ram Truck and Jeep brands won eight of the 19 awards presented.
Launched in the second quarter, the Dodge Dart has already won numerous awards, including making Kelley
Blue Book’s list of “Top 10 Cars of the 2012 Detroit Auto Show”, winning the Autoweek Editors’ Choice Award
as the auto show’s “Most Significant Vehicle”, and being named “Compact Car of Texas” by the Texas Auto
Writers Association. Kelley Blue Book’s kbb.com and Consumer Guide® Automotive also named the Dart one
of the “10 Coolest Cars Under $18,000”, along with the Fiat 500.
Twelve Chrysler Group models made the Insurance Institute for Highway Safety’s (IIHS) annual list of “Top Safety
Picks” and five models received the 2013 Consumer Guide® Automotive “Best Buy” Award.
Commercial
Performance
by Segment
Report on
Operations