Chrysler 2012 Annual Report Download - page 74

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Report on Operations
LUXURY AND PERFORMANCE BRANDS
Ferrari
Commercial Performance
Both commercially and financially, 2012 was a record year for Ferrari.
Several markets registered strong volume growth from the beginning of the year and, despite the overall
economic uncertainty, that trend continued throughout the year.
The U.S. remained the brand’s number one market, with positive performance for all models, in particular the
California and FF. In Europe, the brand posted strong performances in Germany and the United Kingdom, but
sales in Italy were severely impacted by general economic conditions and new tax measures introduced during
the year.
Demand remained strong across the entire range with a more even mix between 8-cylinder and 12-cylinder
models compared to 2011. The year-over-year increase for 12-cylinder models was driven by continued positive
results for the FF and, towards the end of the year, the contribution of the new F12 Berlinetta that was launched
at the Paris Motor Show in September.
Ferrari is present in 60 markets around the world with a complete range of recent models that are an average of
100 hp more powerful than the previous generation, but with fuel consumption and CO2 emissions up to 30%
lower.
During the year, the brand strengthened its presence in several markets, particularly China, where it marked the
20th anniversary since the sale of the first Ferrari. The occasion was celebrated with a permanent exhibit at the
Shanghai Expo and an event in Guangzhou at the end of November during which 130 Ferraris paraded through
the city streets. The event drew some 250,000 spectators.
On the sporting front, Team Ferrari returned to the top of the rankings in Formula 1 with Fernando Alonso being
front-runner in the Drivers’ Championship for most of the season and remaining a title contender right up to the
final race.