Chrysler 2012 Annual Report Download - page 69

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In Argentina, the market was down 1% over the prior year to 805,000 units. Group sales decreased 10%
to 85,000 units, with market share at 10.6% (-1.0 p.p.). Shipments were down 15% over the prior year to
approximately 84,000 units. Throughout the year, both sales and shipments were affected by the reduced
product availability associated with customs delays for imported vehicles and components.
In other LATAM markets, shipments totaled approximately 50,000 units (-4% versus 2011).
During the fourth quarter, significant progress was made with the new plant in Goiana (Pernambuco, Brazil) that,
once fully operational, will increase the Group’s production capacity in Brazil by 250,000 units a year.
Products and Awards
During the first quarter, Fiat launched the new Grand Siena in Brazil, which was received favorably by customers
and the automotive press, and Chrysler Group introduced the new 3.6-liter Jeep Wrangler, the Chrysler 300C,
the Ram 1500 pickup truck and the significantly refreshed Jeep Compass.
In the second quarter, Fiat launched the new Palio Weekend, the Strada and the significantly refreshed Siena
EL. The Palio and Siena families together accounted for 20% of Fiat’s total annual sales in Brazil and the Strada
posted its 12th straight year as the best-selling small pickup.
In July, Fiat brand launched the new Punto in Brazil and Dodge launched the all-new 2013 Dodge Dart in Puerto
Rico.
Brazil’s leading car magazine, Quatro Rodas, named six Fiat brand cars and LCVs to its “Best Buy” list. The
Punto and Bravo placed 1st and 2nd, respectively, in the domestic sports car category. Also named Best
Buy in their respective categories were the Mille, new Palio, Grand Siena and Freemont.
Commercial
Performance
by Segment
Report on
Operations