Chrysler 2012 Annual Report Download - page 21

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Chrysler
The spirit of hard work. Earning your place without forgetting where you’re from. That’s what the Chrysler brand and its vehicles are all
about. Vehicles like the iconic, most awarded new vehicle ever, the Chrysler 300. Then there’s the Chrysler 200 sedan, that has inspired
the nameplate’s and the brand’s identity: “Imported from Detroit” means the quality of an import combined with the pride of buying
American. Finally, from the city that gave the world its first minivan, we took the best minivan in the industry – and number one seller in
the U.S. in 2010 – and made it better: Chrysler Town & Country.
Jeep
Entering its eighth decade of legendary heritage, the Jeep® brand continues to deliver an open invitation to live life to the fullest by
offering a full line of vehicles that provide owners with a sense of safety and security to handle any adventure with confidence. Since
1941, when the first Jeep® vehicle was born, the brand has continued to produce unique, versatile and capable vehicles. The Jeep®
brand delivers customers an experience that no other automotive brand can possibly offer.
Dodge
For nearly 100 years, Dodge has defined passionate and innovative vehicles that stand apart in performance and style. Building upon
its rich heritage of muscle cars, racing technology and ingenious engineering, Dodge offers a full-line of cars, crossovers, minivans and
SUVs built for top performance – from power off the line and handling in the corners, to high-quality vehicles that deliver unmatched
versatility and excellent fuel efficiency. Only Dodge offers such innovative functionality combined with class-leading performance,
exceptional value and distinctive design.
Ram
Ram Truck has established its identity with customers since launch as a standalone brand. Creating a distinct brand for Ram trucks has
allowed the brand to concentrate on how core customers use their trucks and what new features they’d like to see. Whether focusing
on a family that uses its half-ton truck day in and day out, a hard-working Ram Heavy Duty owner or a business that depends on its
commercial vehicles every day, Ram has the truck market covered.
The Ram Truck brand has the most innovative lineup of full-size trucks on the market. Ram Truck has emerged as a full-size truck leader
by investing substantially in new products, infusing them with great looks, refined interiors, durable engines and features that further
enhance their capabilities.
Group Brands The Group
at a Glance