Chrysler 2012 Annual Report Download - page 343

Parading the Flags
Flags are an emblem, a sign of belonging, a symbol of culture.
They can be used to identify a place, a region, a nation or
even an international organization.
I consider myself a Swiss and French artist, my two countries
of origin. However, I am also drawn by other cultures and
lands, such as Burgundy and Tuscany, and consider myself
a citizen of the world, enriched by the many cultures I have
had the opportunity to experience during my life.
For Fiat Group’s 2012 annual publications, I explored the
concept of flags as a universal symbol of culture and a
representation of the many nations where the Turin-based
multinational is present.
I took elements characteristic of each national flag, placed
them on a fresh canvas, interweaving and unifying those
elements – some figurative, some abstract – in a dance of
vivid color.
Through this melange of symbols, I wanted to portray
the interdependence that exists in the world of Fiat and
emphasize the cultural cross-fertilization fundamental to the
success of a Group whose genetic composition reflects its
global presence encompassing EMEA, APAC, LATAM and
NAFTA.
The notion of national identity is transformed into a sense
of belonging to a vast, modern and open community: a
community of men and women that share the same passion
for their work, the same desire for success, the same
ambition to work together toward a common objective.
March 2013