Reebok 2010 Annual Report Download - page 81

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Group Management Report – Our Group Group Brands 77
Group Brands
Wholesale
adidas (72% of Group sales)
Reebok (16% of Group sales) Rockport (2% of Group sales)
Reebok-CCM Hockey (2% of Group sales)
TaylorMade-adidas Golf (8% of Group sales)
Retail Other Businesses
68% of Group sales
adidas Sport Performance (75% of adidas sales)
The guiding principle of adidas Sport Performance is “Play to Win”. Inspired by the
motivation of our founder Adi Dassler, Sport Performance brings passion for great products
to athletes in all sports, allowing them to be faster, stronger, smarter, cooler and natural.
The main focus of adidas Sport Performance is on five key categories: football, basketball,
running, training and outdoor.
adidas Sport Style (25% of adidas sales)
adidas Sport Style houses two groups. The Originals Group is the authentic, iconic sports-
wear label for the street and its message is Celebrate Originality. The Fashion Group is
defined as the Future of Sportswear and includes the labels Y-3 1 ), Porsche Design Sport,
adidas SLVR and adidas NEO. Through these four labels adidas brings authentic sports-
wear to the full spectrum of lifestyle consumers.
Throughout its history and again today, Reebok’s success is based on its commitment to challenge
convention: developing innovative products, creating new markets, and setting the latest athletic
style. Inspired by its roots in fitness, Reebok is a global sports brand that is committed to preparing
consumers to be fit for life.
Building on four decades of engineering expertise and a commitment to innovation, Rockport designs and
markets dress, casual and outdoor footwear that fuses contemporary style and engineered comfort
targeting the metropolitan professional consumer.
Reebok-CCM Hockey is one of the world’s largest designers, manufacturers and marketers of hockey
equipment and apparel with two of the world’s most recognised hockey brand names: Reebok Hockey and
CCM Hockey.
TaylorMade (66% of TaylorMade-adidas Golf sales)
TaylorMade leads the golf industry in metalwood sales and is the No. 1 driver brand on the
world’s major professional golf tours. The brand is recognised globally for its capacity to
develop innovative and performance-enhancing technologies for drivers, fairway woods,
hybrids, irons, putters and balls.
adidas Golf (31% of TaylorMade-adidas Golf sales)
adidas Golf targets active, serious, athletic-minded golfers who recognise that advanced
technologies can significantly improve the performance of golf footwear and apparel.
Ashworth (3% of TaylorMade-adidas Golf sales)
Ashworth is an authentic golf apparel brand known for quality, comfort and distinctive
design that moves effortlessly from the golf course to the clubhouse and beyond.
20% of Group sales 12% of Group sales
1) From a segmental perspective, Y-3 is consolidated as part of Other Businesses.