Reebok 2010 Annual Report Download - page 74

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Ice hockey is part of me – it made me into who I am today.
It all started as a
life dream that turned into reality. When I was four years old and started playing hockey my
greatest dream was to become a pro. Making it into the NHL wasn’t easy, as many knock on
that door and don’t succeed. But to play for the Montreal Canadiens for sure was my greatest
success as an athlete. After retiring from playing as a pro, I had to transit from on-ice to
off-ice,
because I could not imagine my life without ice hockey. When I was offered a job at
Reebok-CCM Hockey, I was happy to have the opportunity to combine my love for hockey
with my everyday work life. As Pro Product Director I work closely with the research and
development team to bring to market the best possible product for our pro athletes, and
the great thing: I get the chance to test as many new products as possible and give valuable
feedback. Currently I play with the U+ Crazy Light stick. Having had the chance to play the
game at the highest level gives me an edge and advantage in understanding the business
better. And it enables me to provide the best players in the world with the equipment they
need to play at their best.
Jean-Claude Bergeron, Canadian,
Pro Product Director,
Reebok-CCM Hockey
Find out more about Reebok-CCM Hockey:
www.ccmhockey.com
www.reebokhockey.com
70 Fit for the Future Reebok-CCM Hockey
Reebok-CCM Hockey