Reebok 2010 Annual Report Download - page 75

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Fit for the Future Reebok-CCM Hockey 71
Sidney Crosby, Canadian,
Ice Hockey Player:
The ref
blows the whistle, it’s the end of
overtime. Victory. You only feel the
pain once you leave the ice. Every-
thing hurts, but it’s outweighed by
the joy of winning. At the moment
of victory, everything is okay. You
feel strong. You and your team. You
may work as a team, but you can
still be the one who paves the way
to the top. A good feeling, and long
may it last!
Still the lightest stick in its category, the new U+ Crazy Light allows for quicker
reaction time, a faster swing speed and a faster shot. Two vertical and parallel
carbon bridges run the length of the blade, enhancing the sweet spot from
the heel all the way to the toe.
Built to meet the needs of today’s best
players, this U+ Crazy Light skate offers a
perfect fit. Its Fluid Fit System creates an
environment of instant step-in comfort
for the foot prior to thermo-forming.
Beyond comfort, the U+ Crazy Light
is also CCM’s most customisable
skate due to UForm-3D, a technology
featuring highly heat-reactive UFOAM
material, which moulds to the
3-dimensional surfaces of the foot.
CCM U+ Crazy Light Stick
CCM U+ Crazy Light Skate