Reebok 2010 Annual Report Download - page 107

Group Management Report – Our Group Other Businesses Strategy Rockport Strategy 103
Build dual gender business
In 2010, Rockport made meaningful
progress in the women’s business with
the introduction of a balanced, holistic,
branded women’s line that provides the
female consumer with a value proposi-
tion that incorporates both fashion and
comfort. This frees her of the need to
compromise either of these elements
in her decision to purchase leather
footwear. As a result of the brand’s
investment and focus, sales in the
women’s business is expected to show
double-digit growth in 2011.
Rockport
“It’s nice to win” campaign see p. 180
Roll out a profitable mono-brand
retail concept
Rockport is driving the global roll-out
of its newly created mono-brand retail
concept in key markets around the world.
Based on encouraging results to date,
Rockport is accelerating the roll-out of
this mono-brand retail concept in Russia,
Japan, South Korea and other distributor
markets around the world.
Full-price own-retail stores are expected
to comprise more than a fifth of total
sales by 2014 and are planned to be the
main growth driver within the brand over
that period.
Rockport
Hydromotion 2 Hydro-Sail see p. 73
Key strategic product initiatives
and innovation
In 2011, the Rockport brand plans to
further accelerate the introduction
of more fashionable products that
continue to offer exceptional comfort
and walkability, particularly for the
DresSports collection and women’s
high-heeled shoes.
In addition to ongoing progress on
product design, the brand will continue
its commitment to incorporate innovation
concepts and advanced technologies into
its products to deliver a “no compromise”
solution to the metropolitan professional.
Rockport
Fairwood Hillandale see p. 73