Reebok 2010 Annual Report Download - page 158

154 Group Management Report – Financial Review Business Performance by Segment Retail Business Performance
2010 Retail net sales by region
2010 Retail sales by store format
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35% European Emerging Markets
19% North America
18% Western Europe
14% Other Asian Markets
8% Latin America
6% Greater China
50% Factory outlets
46% Concept stores
4% Other store formats
Retail net sales by region
€ in millions
2010 2009 Change Change currency-neutral
Western Europe 426 405 5% 4%
European Emerging Markets 846 617 37% 30%
North America 461 380 21% 14%
Greater China 131 88 49% 41%
Other Asian Markets 330 286 15% 1%
Latin America 195 129 50% 34%
Total 1 ) 2,389 1,906 25% 18%
1) Rounding differences may arise in totals.
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Concept store sales up 23%
on a currency-neutral basis
Concept store revenues include sales
from adidas Sport Performance, adidas
Sport Style and Reebok concept stores.
In 2010, concept store revenues grew
23% on a currency-neutral basis. Sales
increased at double-digit rates at both
adidas and Reebok. Currency-neutral
comparable concept store sales were
up 14%. The number of concept stores
increased by 149 to 1,352 at the end
of 2010 (December 31, 2009: 1,203).
Currency translation effects had a
positive impact on sales in euro terms.
Concept store sales increased 31% to
€ 1.094 billion in 2010 from € 833 million
in 2009.
Factory outlet sales grow 13%
on a currency-neutral basis
Factory outlet revenues include sales
from adidas and Reebok factory outlets.
In 2010, factory outlet revenues grew 13%
on a currency-neutral basis. Comparable
factory outlet sales increased 5% in 2010
on a currency-neutral basis. The number
of factory outlets decreased by 30 to
725 at the end of the year (December
31, 2009: 755). Sales increased at a
double-digit rate at adidas. Reebok sales
also grew. Currency translation effects
had a positive impact on sales in euro
terms. Factory outlet sales increased
20% to € 1.203 billion in 2010 from
€ 1.005 billion in 2009.
Currency-neutral sales from
other retail formats up 28%
Revenues from other retail formats
include adidas and Reebok concession
corners and e-commerce operations.
In 2010, sales from other retail formats
increased 28% on a currency-neutral
basis. Currency-neutral comparable
sales from other retail formats grew
63%. Sales from adidas and Reebok
e-commerce platforms were up 83%
on a currency-neutral basis compared
to 2009. Currency translation effects
had a positive impact on sales from
other formats in euro terms. Other
retail format sales increased by 35% to
€ 92 million (2009: € 68 million).