Reebok 2010 Annual Report Download - page 12
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8 To Our Shareholders Operational and Sporting Highlights 2010
JulyJuly
11.07. adidas team Spain secure their first World Cup title. With the
winning team, award-winning players, exciting product innovations
and record sales, adidas is the clear winner of the 2010 FIFA World
Cup Picture 01.
18.07. Reebok’s Nicolas Almagro captures his sixth ATP World Tour
title at the Swedish Open in Bastad. Two weeks later, he wins the
Suisse Open in Gstaad.
19.07. adidas Outdoor wins the OutDoor industry award for the
Terrex Solo shoe.
22.07. adidas presents its Fluid Trainer, the new multi-purpose
training shoe for men and women.
AugustAugust
02.08. adidas presents the new miCoach personal training app
Picture 02.
10.08. adidas and the Mexican Football Federation extend their
partnership until 2018.
15.08. TaylorMade-adidas Golf introduces the Burner SuperLaunch
iron and Rescue set, especially designed for players with slower
swing speed, and for women and seniors.
16.08. TaylorMade Tour Staff professional Martin Kaymer wins the
PGA Championship Picture 03.
20.08. The official adidas match ball Torfabrik enters the German
Bundesliga, just a few days before adidas launches the official match
balls for the UEFA club competitions.
21.08. Reebok Germany launches ZigTech at the Urbanathlon in
Hamburg Picture 04.
30.08. adidas and the US soccer league Major League Soccer (MLS )
extend their partnership until 2018.
SeptemberSeptember
08.09.
TaylorMade-adidas Golf introduces Burner 2.0 irons,
engineered to combine legendary Burner distance with more feel
and playability Picture 05.
10.09. adidas AG is included in the Dow Jones Sustainability Index
for the eleventh time in a row.
14.09. Y-3 presents its spring/summer 2011 collection in New York.
16.09. Reebok and Fitness First announce a long-term partnership
in Germany.
22.09. adidas Basketball unveils the NBA Revolution 30 collection,
the lightest and most technologically advanced NBA uniforms, at the
NBA Store in New York City.
26.09. adidas athlete Patrick Makau wins the Berlin Marathon.
adidas sponsored Aberu Kebede takes the women’s title Picture 06.
Third QuarterThird Quarter
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