Reebok 2010 Annual Report Download - page 24
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20 To Our Shareholders Supervisory Board Report
Supervisory Board ReportSupervisory Board Report
Igor Landau
Chairman of the Supervisory Board
Dear Shareholders,
After entering 2010 with cautious optimism, the adidas Group can now look back on a year characterised by recovery and
success. For the adidas Group, this was a year of major sports events such as the FIFA World Cup and the Olympic Winter Games.
Furthermore, thanks to innovative products and marketing campaigns, all of our brands met with a very positive response among
our consumers. The Group grew in almost all regions. The positive effects of the new organisational structure also contributed to
the significant improvement of the Group’s results in 2010.
Supervision and advice in dialogue with the Executive Board
In the past financial year, we regularly advised the Executive Board on the management of the company and carefully and regularly
supervised its activities. In particular, we examined the legality, expediency and regularity of the Executive Board’s management.
The Executive Board informed us regularly, extensively and in a timely manner through oral and written reports, both at
Supervisory Board meetings and in the periods between our meetings. This information covered the Group’s business policy as well
as all relevant aspects of business planning, including finance, investment and personnel planning. We were also kept up-to-date on
the course of business, the operational position of adidas AG and the Group (including the risk situation and risk management), the
Group’s financial position and profitability, as well as all major decisions and business transactions.
We were directly involved in all of the Group’s fundamental decisions. After in-depth consultation and examination of the detailed
information submitted to us by the Executive Board, we approved transactions requiring Supervisory Board approval and in cases
where, in our opinion, review by the Supervisory Board was necessary in the best interest of the Group.