Reebok 2010 Annual Report Download - page 13

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To Our Shareholders Operational and Sporting Highlights 2010 9
OctoberOctober
08.10. The adidas Sickline Extreme Kayak World Championship
takes place in Tyrol, Austria with adidas athlete Sam Sutton winning
the tournament Picture 07.
11.10. adidas AG converts its no-par-value bearer shares to
registered no-par-value shares (registered shares).
11.10. PGA champion and TaylorMade Tour Staff professional Martin
Kaymer wins the Alfred Dunhill Links Championship in St. Andrews,
Scotland.
25.10. adidas announces the continuation of its contract as Official
Sponsor and Sportswear Supplier of Chelsea FC for the next eight
years.
NovemberNovember
08.11. At its Investor Day, the adidas Group presents its 2015
strategic business plan: Route 2015.
11.11. adidas opens its first Italian flagship store for Y-3 in Milan
Picture 08.
17.11. Reebok launches a new EasyTone commercial, introducing
the innovative toning apparel line which is designed to create
resistance and helps tone key muscles with every move.
18.11. adidas Group CEO Herbert Hainer is chosen as “Manager of
the Year” by the German Manager Magazin.
26.11. Top model Eva Padberg is announced as a Reebok brand
ambassador starting in 2011 Picture 09.
29.11. Martin Kaymer is crowned European No. 1 after winning the
2010 Race to Dubai.
30.11. adidas and FIFA unveil the adidas Speedcell – the official
match ball of the 2011 FIFA Women’s World Cup in Germany
Picture 10.
DecemberDecember
01.12. Footwear News names Reebok “Marketer of the Year”.
09.12. TaylorMade redefines the forged iron with the introduction
of three new and distinctly different models: TPMB (Tour Preferred
Muscleback), TPMC (Tour Preferred Muscle Cavity) and TPCB
(Tour Preferred Cavityback).
14.12. Herbert Hainer presents the adidas Golden Awards from the
2010 FIFA World Cup to adidas players Diego Forlán and Thomas
Müller as well as Reebok player Iker Casillas in Herzogenaurach,
Germany Picture 11.
Fourth QuarterFourth Quarter
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