Reebok 2010 Annual Report Download - page 66
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Please find page 66 of the 2010 Reebok annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
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My job as Marketing Director is just like my fitness training – fast, intense and
diverse.
And that suits me down to the ground, because what I don’t like is boredom. My job
always comes first of course, but when I find time for training I need new challenges, fun and energy.
In sport, I really want to exert myself, reduce stress and be challenged. Reebok ZigTechs play a big
role in my training. I always have them with me. They give me that extra energy kick, as they did in
Hamburg in August, in Germany’s first Urbanathlon. This fitness race involved running a distance of
10 km with 891 steps, 12 obstacles and 200 metres difference in altitude. Whether running pros or
newbies, you could tell that all 2,000 participants
knew this wasn’t going to be a walk in the park. I
had to scramble over containers, navigate through
a traffic jam and make my way over a five-metre
high halfpipe. It felt like being in an action film, and there were 15,000 spectators cheering me on.
Next year, we’re going to compete with our entire Reebok Market Central Marketing Team. What
better team bonding can you have than training together and working towards a shared goal? I can’t
imagine any other job that combines performance, fun and enthusiasm for a brand and its products
to this extent.
Jeremy Bauer, French,
Marketing Director Market Central,
Reebok
Find out more about Reebok ZigTech:
www.reebok.com
62 Fit for the Future Reebok Men’s Sport ZigTech
Reebok
Men’s Sport ZigTech