Reebok 2010 Annual Report Download - page 110

106 Group Management Report – Our Group Global Operations
Global Operations
The adidas Group’s Global Operations function manages the development, production planning, sourcing and distribution of the
majority of our products. The function continually strives to both increase efficiency throughout the Group’s supply chain and to
ensure the highest standards in product quality and delivery performance for our customers at competitive costs.
Enforced vision: closest to
every consumer
The vision of the Global Operations
function is to be closest to every
consumer. By delivering on each of its
five strategic pillars see 02, Global
Operations strives to provide the right
product to consumers – in the right size,
colour and style, in the right place, at
the right time, across the entire range
of the Group’s channels and brands.
Global Operations has a strong track
record for establishing state-of-the-art
infrastructure, processes and systems.
Over the last four years, the function has
successfully consolidated and improved
legacy structures, reducing complexity
and operating cost for the Group. By
taking strong ownership for quality, cost
and availability, we have proven that we
are able to respond to the fast-changing
requirements of both our consumers and
customers.
The Route 2015 strategic business
plan will require changes in how
Global Operations operates within the
Group. Global Operations has therefore
formulated its strategic plan in close
alignment with the needs of our Global
Brands and Global Sales functions and
in consideration of several external
factors impacting the business today.
These include anticipated increases
in commodity prices, labour and
transportation costs, social and
regulatory requirements and demand
growth as well as increasing demand
volatility.
Global Operations in go-to-market process
01
Marketing
Briefing
Design
Concept
Business Solutions
Processes and infrastructure of the future
GLOBAL OPERATIONS
Sales
Subsidiaries
Sales
Product
Development
Product creation
Sourcing
Manufacturing
Supply Chain
Management
Distribution
Throughout the next five years, Global
Operations will focus on five strategic
priorities supported by 15 initiatives for
the Group:
– Ensuring cost competitiveness
– Providing industry-leading availability
– Enabling later ordering
– Supporting the Group’s growth projects
– Modernising the Group’s infrastructure.
By delivering on these initiatives, the
function will not only enable the Group
to achieve its Route 2015 goals, but will
also ensure our supply chain remains a
competitive advantage in making us the
partner of choice for both consumers
and customers.
The first two priorities in Global
Operations’ 2015 strategic plan ensure
the function continues to deliver upon
the Group’s basic requirements. The
remaining three priorities are aimed at
positioning Global Operations ahead of
industry competition.