Reebok 2010 Annual Report Download - page 122

118 Group Management Report – Our Group Employees
In addition, we offer our employees a
wide range of sports activities at our
major sites. Employees in Herzogen-
aurach, Portland and Canton and at
other subsidiaries have access to a
company gym. Our Company Sports
department in Herzogenaurach also
organises various sports activities such
as mountain biking, kayaking or ski
tours. Special events such as a one-week
sports camp for employees’ children,
trans-alpine mountain bike tours and the
annual Berlin Marathon weekend (with
a suitable training programme prior to
the event) are also available. In 2010, the
Company Sports department in Germany
offered about 225 courses and more than
40 events which were attended by more
than 3,600 participants (2009: >3,000).
Employees by segment 1 )
1) At year-end.
2) Includes, for example, Global Marketing, Global Operations, Global Corporate
Services (e.g. Legal, Finance, HR).
Employees by region 1 )
1) At year-end.
05
06
52% Retail
34% Headquarter functions 2 )
10% Wholesale
4% Other Businesses
34% European Emerging Markets
24% North America
23% Western Europe
9% Other Asian Markets
6% Latin America
4% Greater China
Global employee base continues to grow
On December 31, 2010, the Group
had 42,541 employees, which repre-
sents an increase of 7% versus 39,596
in the previous year. This development
is primarily related to new employees
in the Retail segment, mainly on a
part-time basis. On a full-time equivalent
basis, our Group had 36,444 employees
on December 31, 2010 (2009: 34,437).
Due to the high share of employees
working on a part-time basis in the Retail
segment, this figure is lower than the
figure reported on a headcount basis
see 08. Personnel expenses increased
12% to € 1.521 billion in 2010 from
€ 1.352 billion in 2009 see Note 31, p. 215,
representing 30% of the Group’s total
operating expenses (2009: 31%) and 13%
of Group sales (2009: 13%).
Own-retail activities in emerging
markets drive employee growth
The number of employees working in
the Wholesale segment decreased 8%
to 4,329 at the end of 2010 (2009: 4,723),
mainly due to reorganisation measures
following the implementation of the joint
operating model in 2009. Staff in our
Retail segment increased 14%, primarily
as a result of the expansion of own-retail
activities in emerging markets. The Retail
segment comprised 22,286 employees
at year-end (2009: 19,576). In Other
Businesses, the number of employees
decreased by 4% to 1,676 (2009: 1,750),
primarily due to reorganisation initiatives
at TaylorMade-adidas Golf and Reebok-
CCM Hockey. The number of employees
working in our headquarter functions
increased by 5% to 14,250 (2009: 13,547).
This development reflects the changes in
the organisation structure.
At the end of 2010, 23% of our
Group’s staff were employed in Western
Europe (2009: 23%), 34% in European
Emerging Markets (2009: 31%), 24%
in North America (2009: 25%), 4% in
Greater China (2009: 8%), 9% in Other
Asian Markets (2009: 6%) and 6% in
Latin America (2009: 7%). As a global
company with less than 9% of our
employees located in Germany, we
actively encourage global mobility and
offer our employees the opportunity to
go on international assignments. To
support relocating professionals and
their families in new living and working
environments, we provide, for example,
relevant language and cultural training.