Reebok 2010 Annual Report Download - page 141
Download and view the complete annual report
Please find page 141 of the 2010 Reebok annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
1 -
2
-
3
-
4
-
5
-
6
-
7
-
8
-
9
-
10
-
11
-
12
-
13
-
14
-
15
-
16
-
17
-
18
-
19
-
20
-
21
-
22
-
23
-
24
-
25
-
26
-
27
-
28
-
29
-
30
-
31
-
32
-
33
-
34
-
35
-
36
-
37
-
38
-
39
-
40
-
41
-
42
-
43
-
44
-
45
-
46
-
47
-
48
-
49
-
50
-
51
-
52
-
53
-
54
-
55
-
56
-
57
-
58
-
59
-
60
-
61
-
62
-
63
-
64
-
65
-
66
-
67
-
68
-
69
-
70
-
71
-
72
-
73
-
74
-
75
-
76
-
77
-
78
-
79
-
80
-
81
-
82
-
83
-
84
-
85
-
86
-
87
-
88
-
89
-
90
-
91
-
92
-
93
-
94
-
95
-
96
-
97
-
98
-
99
-
100
-
101
-
102
-
103
-
104
-
105
-
106
-
107
-
108
-
109
-
110
-
111
-
112
-
113
-
114
-
115
-
116
-
117
-
118
-
119
-
120
-
121
-
122
-
123
-
124
-
125
-
126
-
127
-
128
-
129
-
130
-
131 -
132 -
133 -
134 -
135 -
136 -
137 -
138 -
139 -
140 -
141 -
142 -
143 -
144 -
145 -
146 -
147 -
148 -
149 -
150 -
151 -
152
-
153
-
154
-
155
-
156
-
157
-
158
-
159
-
160
-
161
-
162
-
163
-
164
-
165
-
166
-
167
-
168
-
169
-
170
-
171
-
172
-
173
-
174
-
175
-
176
-
177
-
178
-
179
-
180
-
181
-
182
-
183
-
184
-
185
-
186
-
187
-
188
-
189
-
190
-
191
-
192
-
193
-
194
-
195
-
196
-
197
-
198
-
199
-
200
-
201
-
202
-
203
-
204
-
205
-
206
-
207
-
208
-
209
-
210
-
211
-
212
-
213
-
214
-
215
-
216
-
217
-
218
-
219
-
220
-
221
-
222
-
223
-
224
-
225
-
226
-
227
-
228
-
229
-
230
-
231
-
232
-
233
-
234
-
235
-
236
-
237
-
238
-
239
-
240
-
241
-
242
-
243
-
244
-
245
-
246
-
247
-
248
 |
 |
Group Management Report – Financial Review Group Business Performance Income Statement 137
EBITDA
€ in millions
1) Including Reebok, Rockport and Reebok-CCM Hockey from February 1, 2006
onwards.
22
2006 1 )
2007
2008
2009
2010
1,078
1,165
1,280
780
1,159
Operating margin
in %
1) Including Reebok, Rockport and Reebok-CCM Hockey from February 1, 2006
onwards.
25
2006 1 )
2007
2008
2009
2010
8.7
9.2
9.9
4.9
7.5
Operating profit
€ in millions
1) Including Reebok, Rockport and Reebok-CCM Hockey from February 1, 2006
onwards.
23
2006 1 )
2007
2008
2009
2010
881
949
1,070
508
894
Operating profit by quarter
€ in millions 24
Q1 2009
Q1 2010
Q2 2009
Q2 2010
Q3 2009
Q3 2010
Q4 2009
Q4 2010
58 260
72 195
336 411
42
28
Other operating expenses by area
€ in millions
2010 2009
Total 5,046 4,390
21
Sales working budget ............... 308
Logistics ..........................617
Research & development............. 102
Central administration............... 855
Sales force........................1,496
Marketing overhead ................. 380
Marketing working budget ..........1,288 241
582
86
809
1,028
348
1,296
EBITDA grows 49%
The Group’s earnings before interest,
taxes, depreciation and amortisation
as well as impairment/reversal of
impairment losses on property, plant
and equipment and intangible assets
(EBITDA) increased 49% to € 1.159 billion
in 2010 (2009: € 780 million) see
22. Depreciation and amortisation
expense for tangible and intangible
assets with limited useful lives declined
12% to € 263 million in 2010 (2009:
€ 299 million). This development was
mainly a result of lower impairment
charges in 2010 compared to the prior
year as well as the decrease in capital
expenditure in 2009. In accordance with
IFRS, intangible assets with indefinite
useful lives (goodwill and trademarks)
are tested annually and additionally
when there are indications of potential
impairment. In this connection, no
impairment of intangible assets with
unlimited useful lives was incurred in
2010 and 2009.