Reebok 2010 Annual Report Download - page 6
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2 Table of Contents
Operational and Sporting Highlights 2010 ........... 6
Interview with the CEO ........................................ 10
Executive Board .................................................. 16
Supervisory Board .............................................. 18
Supervisory Board Report .................................. 20
Corporate Governance Report including the
Declaration on Corporate Governance ............ 25
Compensation Report ......................................... 30
Our Share ............................................................ 34
To Our Shareholders
Table of Contents
Corporate Mission Statement ............................. 76
Our Brands .......................................................... 77
Major Locations and Promotion Partnerships ... 78
Group Strategy .................................................... 80
Global Sales Strategy .......................................... 82
Wholesale ........................................................ 83
Retail ............................................................... 84
eCommerce ..................................................... 86
Global Brands Strategy ....................................... 87
adidas .............................................................. 91
Reebok ............................................................. 96
Other Businesses Strategy ................................. 98
TaylorMade-adidas Golf .................................. 98
Rockport ........................................................ 102
Reebok-CCM Hockey ..................................... 104
Global Operations ............................................. 106
Research and Development .............................. 110
Employees ......................................................... 115
Sustainability ..................................................... 120
Group Management Report –
Our Group
Fit for the Future
adidas .................................................................. 40
Reebok ................................................................ 58
TaylorMade-adidas Golf ...................................... 66
Reebok-CCM Hockey .......................................... 70
Rockport .............................................................. 72