Reebok 2010 Annual Report Download - page 32

28 To Our Shareholders Corporate Governance Report including the Declaration on Corporate Governance
Further information on the principles
of our management
Additional information on the following topics can be found
on our website under www.adidas-Group.com:
– Code of Conduct
– Sustainability
– Social commitment
– Information and documents on the
Annual General Meeting
– Directors’ Dealings
– Accounting and Annual Audit
Suggestions of the German Corporate Suggestions of the German Corporate
Governance Code fulfilled to a large Governance Code fulfilled to a large
extentextent
adidas AG complies with the suggestions
of the Code with one exception: Pursuant
to section 3.6 of the Code, Supervisory
Board meetings should be prepared
separately by the Supervisory Board
members representing the shareholders
and by those representing the employees.
The members of our Supervisory Board
meet for such preparation meetings if
required.
Relevant management practicesRelevant management practices
Our business activities are orientated
towards the legal systems in the various
countries and markets in which we
operate. We furthermore bear significant
responsibility for the environment and
for the people living in these regions.
Performance, passion, integrity and
diversity are the values of our company,
which are actively lived by our Executive
Board members, Supervisory Board
members and the employees in all areas
of our company.
Compliance within the adidas Group
Our compliance system creates the
organisational requirements for
Group-wide awareness of the respec-
tive governing law as well as of our
internal rules and guidelines and for
ensuring their observance. The adidas
Group perceives compliance as being
all-embracing, orientated towards the
product cycle and extending from the
supply chain to the final consumer.
Our Social & Environmental Affairs
team deals with the rights of employees
in the supply chain and coordinates
product safety standards. Before our
products reach the market, our Intel-
lectual Property department researches
the technologies, trademarks, logos and
designs to identify possible infringements
of the rights of third parties.
In order to ensure standardised and
exemplary actions and behaviour, we
implemented a Code of Conduct in our
company, which has been applicable
in all regions and business areas since
2006. Guidelines for day-to-day behaviour
in everyday work are stipulated in this
Code. The Code of Conduct is available on
our website.
The internal compliance programme
includes, inter alia, consistently imple-
mented web-based training which is
available to all employees worldwide in
ten languages. Furthermore, on a global
level we have designated local compli-
ance officers reporting directly to the
Chief Compliance Officer of the Group as
contact persons, to whom complaints and
information concerning possible compli-
ance infringements can be reported. In
the area of data protection, we also have
a web-based training programme for all
employees in ten languages. Addition-
ally, the Group has a “Marketing Guide”
to raise our employees’ awareness with
regard to data protection when in contact
with customers. As a next measure, addi-
tional online training programmes in the
fields of anti-trust law and contract law
are being prepared.
Compliance with working
and social standards
The development of company guidelines
with regard to social minimum standards,
work safety as well as health and
environmental protection and the
monitoring thereof at the production
facilities of the adidas Group and
its business partners is an integral
component of our company policy. Our
Group has an individual Code of Conduct
for the supply chain, the “Workplace
Standards”. These standards see
www.adidas-Group.com/sustainability are
orientated towards the conventions of the
International Labour Organization (ILO)
and follow the code of conduct of the
World Federation of the Sporting Goods
Industry (WFSGI). They help us to only
choose such business partners who fulfil
the Group’s Workplace Standards and
business practices in accordance with
our values. We have appointed an expert
team specifically for the coordination
of compliance with and control of the
Workplace Standards. We report on our
sustainability programme in this Annual
Report see Sustainability, p. 120 and
publish sustainability reports regularly.