Reebok 2010 Annual Report Download - page 57
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Fit for the Future adidas Sport Style Originals 53
Find out more about adidas Originals:
www.adidas.com/originals
The adidas Originals footwear concept Mega consists of
fresh sneaker models featuring two of the most iconic
adidas technologies amplified for modern street style –
“Torsion” and “Soft Cell”. Bringing more style and comfort
to every step, the pictured adidas Mega Soft Cell BHM has a
taller, more rugged street basketball build, with textured embossing,
a chunky collar and tongue, and Soft Cell cushioning in the heel.
With its spring/summer 2011 collection, adidas
Originals introduces for the first time an in-house
denim collection and takes the lead in imple-
menting Originals Denim as a constant and
long-term part of its holistic streetwear offer.
The denim collection will consist of two styles
for both men and women, in a variety of
washings, and with a special feature that
is worthy of a famous sneaker provider
presenting its own denim.
Originals Denim
Originals Mega Soft Cell BHM