Reebok 2010 Annual Report Download - page 67

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Fit for the Future Reebok Men’s Sport ZigTech 63
John Wall, American,
Basketballer:
Basketball – a game?
It’s much more than that. It’s a culture
and a lifestyle. Basketball is the
dream of a lot of kids. It’s intense:
sprinting, jumping, and changing
direction quickly.
You need a great deal of
strength and energy – the
more you have, the better
you’ll play. I’m a point
guard in the NBA, so I’m
constantly moving around
during a game. Whether
I’m dribbling, passing, or
scoring the ball, I’m never
standing still. My ZigSlash
basketball kicks give me
that extra edge of energy
I need.
Reebok’s ZigTech footwear utilises a unique
zig zag geometry that delivers energy transfer
back to a runner’s stride. The result is reduced
muscle fatigue in the shins. In spring 2011, the
next category-specific evolution of ZigTech
follows with the launch of ZigTech Nano: a
lower-profile version of the original ZigTech,
which offers a lightweight ride for the
more efficient running consumer.
Like ZigTech footwear, ZigTech apparel is all about energy. ZigTech apparel is
engineered with special fibres which are knit or woven into the fabric of each
garment. These fibres are made with a collection of natural minerals that absorb
and reflect energy emitted by the body and recycle it back to the body through the
skin. As this recycled energy returns to the body, it helps to increase oxygen levels.
ZigTech Nano
ZigTech Track Jacket