Reebok 2010 Annual Report Download - page 11

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To Our Shareholders Operational and Sporting Highlights 2010 7
AprilApril
09.04. Supermodel Helena Christensen endorses Reebok and
Cirque du Soleil’s Jukari Fit To Flex workout in London Picture 07.
15.04. TaylorMade ranks as the No. 1 driver brand at The Masters for
the 10th consecutive year.
20.04. adidas unveils the special match ball for the final of the 2010
FIFA World Cup South Africa. Jobulani is a gold-coloured version of
the Jabulani Picture 08.
27.04. adidas Originals and Burton Snowboards announce a limited
adidas Originals x Burton lifestyle collection.
MayMay
11.05. adidas football superstars Lionel Messi and David Villa
present the adiZero F50. Weighing an impressive 165 grams (at UK
size 8.5), this is the lightest adidas football boot ever.
13.05. adidas and Volkswagen join forces and unveil the special
edition Golf GTI adidas.
17.05. adidas and Disney Consumer Products present the new fall/
winter 2010 kids and infants collection from adidas, coinciding with
the release of “Disney-Pixar’s Toy Story 3” Picture 09.
19.05. The adidas Group opens its largest distribution centre in
Spartanburg/South Carolina, USA.
19.05. TaylorMade-adidas Golf introduces the R9 SuperDeep TP,
a pure player’s driver for tour pros and highly skilled players
Picture 10.
26.05. Reebok launches the campaign “Get Stronger With Every
Step”, supporting the market introduction of its men’s toning shoe
range in the US Picture 11.
JuneJune
11.06. The 2010 FIFA World Cup kicks off in South Africa. adidas
is the Official Sponsor, Supplier and Licensee of the event. In the
2010 World Cup, adidas equips more than 200 players and 12 teams
Picture 12.
22.06. adidas miCoach, the personal coaching and training system,
wins a prestigious Stevie Award in the 2010 American Business
Awards.
23.06. Reebok announces its partnership with basketball phenom-
enon and No. 1 NBA draft pick John Wall.
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