Reebok 2010 Annual Report Download - page 123

Group Management Report – Our Group Employees 119
Number of employees 1 )
2010 2009 5 )
Employees 3)
Full-time
equivalents 4) Employees 3 )
Full-time
equivalents 4)
Wholesale 4,329 4,158 4,723 4,511
Retail 22,286 17,017 19,576 15,229
Other Businesses 1,676 1,599 1,750 1,676
Headquarter functions 2 ) 14,250 13,670 13,547 13,022
Total 42,541 36,444 39,596 34,437
1) At year-end.
2) Includes, for example, Global Marketing, Global Operations, Global Corporate
Services (e.g. Legal, Finance, HR).
3) Number of employees on a headcount basis.
4) Number of employees on a full-time equivalent basis. Due to the high share of
part-time employees in our Retail segment, this figure is lower than the number
of employees counted on a headcount basis.
5) Following minor changes to our Group’s organisational structure in the first
quarter of 2010, the 2009 segmental figures have been adjusted retrospectively
to ensure full comparability. The total figure, however, has not changed.
08
Employees by function 1 )
2010 2009
Total 100% 100%
Total in numbers 42,541 39,596
1) At year-end.
07
Own retail .........................54%
Logistics ..........................11%
Marketing ..........................8%
Central administration................8%
Production..........................5%
Research & Development .............2%
IT .................................2%
Sales .............................10%
51%
13%
9%
8%
5%
2%
2%
10%
Challenges in human resources
management
With the economy picking up, the
so-called “war for talent” is heating up
see Risk and Opportunity Report, p. 158.
More than ever, we challenge ourselves
to do what it takes to be and remain
the employer of choice for the talents
we need. During 2010, we received top
rankings as an employer of choice,
proving that the adidas Group is one
of the leading employers for school
leavers and students/graduates. In
order to further strengthen this position,
we continued to push our activities at
schools and universities throughout 2010.
By partnering with select universities
around the globe, we strive to foster our
strong employer image through direct
contact with top graduates. We continued
to build upon our key university strategy
roll-out in 2010, where members of the
Executive Board and other senior execu-
tives of the Group shared their business
insights at selected top universities and
business schools such as the London
Business School, the IESE in Barcelona
and universities in Germany such as
in Mannheim and Nuremberg. When it
comes to highly qualified personnel, the
adidas Group faces increasing competi-
tion in the international labour market.
We will continue to tackle this challenge
with innovative programmes, such as
an employee referral programme which
was introduced in 2010. As part of our
Group-wide strategic business plan
(Route 2015), which defines strategies
and objectives for the period up to 2015,
Human Resources will further build upon
existing programmes and concepts. We
will focus in particular on initiatives to
enhance our performance, learning and
leadership culture.