Reebok 2010 Annual Report Download - page 48
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44 Fit for the Future adidas Sport Performance Football
My sport: football. My passion: winning. My fascination: No matter what country
you’re in, football is a language that is spoken all over the world. My motto:
Be better today than you were yesterday.
I started playing club football at the age of six,
and right from the outset I had only one dream: to become a professional. I played from sunrise to
sunset, twelve training sessions a week, in four different teams. I’ll never forget what it felt like to
win the Football Association of Ireland Challenge Cup twice as team captain. I’m still in touch today
with my coaches, team mates and former opponents. Then, in Germany, I was given the opportunity
to work as a professional – not on a football pitch, but on the product side. Ever since, I’ve been
making sure that the professionals on the field of play are equipped with the very best products. In
my job as Senior Product Manager in the Business Unit Football at adidas, I’m closer to the football
stars than I ever dreamed I could be. Together with my team, we develop football boots, right from
the very first idea to the finished shoe. We always work closely with the players, and so it was that
my biggest dream came true: In the summer of 2008, I was able to work with my big idol, Lionel
Messi. When I met him for the first time, all I had with me was a prototype of the new adiZero F50
shoe and I wanted to get his opinion. Messi became a part of the team and together we developed
the most successful football boot of the 2010 FIFA World Cup in South Africa. Today, I still train three
or four times a week. This gives me the feeling I’m prepared for anything. And it enables me to test
our products. And live my dream – in a different way.
Aubrey Dolan, Irish,
Senior Product Manager Football,
adidas
adidas
Sport Performance Football