Reebok 2010 Annual Report Download - page 10

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6 To Our Shareholders Operational and Sporting Highlights 2010
Operational and Sporting Highlights 2010Operational and Sporting Highlights 2010
January January
07.01. adidas unveils the new miCoach, a digital coach and inter-
active training service developed to motivate runners and enable
them to reach their individual training goals Picture 01.
12.01. adidas Originals launches its Star Wars collection consisting
of footwear, apparel and accessories for men, women and
kids Picture 02.
12.01. Reebok announces its partnership with the successful
TV show “Germany’s next Topmodel” to promote Reebok’s ground-
breaking shoe EasyTone.
14.01. TaylorMade introduces the Burner SuperFast driver and
fairway woods. The driver weighs an amazingly light 284 grams,
promoting faster swing speed and more distance Picture 03.
15.01. Giorgio Armani S.p.A. and Reebok announce a global alliance,
combining active style with sport and technology Picture 04.
28.01. Reinhold Messner and adidas Outdoor announce their
renewed partnership and introduce the latest version of the
legendary Super Trekking boot.
FebruaryFebruary
05.02. Reebok ambassadors Thierry Henry and Lewis Hamilton
present Reebok’s revolutionary training shoe ZigTech.
06.02. Reebok launches its “Reefreshed” website www.reebok.com
and kicks off the new “Ree” marketing campaign with TV spots high-
lighting the two key products, EasyTone and ZigTech.
12.02. Olympic and World Champion gold medallist and former
Canadian women’s ice-hockey captain Cassie Campbell will act as a
Rockport brand ambassador going forward.
22.02. adidas Golf presents Powerband 3.0, the first golf shoe in the
customisable mi adidas product family Picture 05.
25. 02.
Reebok and Cirque du Soleil launch Jukari Fit to Flex,
the second innovative workout to come out of the partnership
Picture 06.
28.02. The Vancouver 2010 Olympic Games are a huge success
for adidas Group athletes, with 42 medals won (16 gold, 14 silver,
12 bronze).
MarchMarch
09.03. adidas presents the “Finale Madrid“, the official match ball
for the UEFA Champions League Final in Madrid.
10.03. Lewis Hamilton and Reebok unveil the alternate reality game
“Lewis Hamilton: Secret Life” in which Lewis features as the central
character.
18.03. adidas Originals launches its TV campaign “The street where
originality lives”, with icons like David Beckham and Snoop Dogg.
24.03. adidas and the National Basketball Association (NBA)
announce the extension of their global partnership giving adidas
exclusive rights to all NBA apparel in Europe beginning with the
2010/11 NBA season.
26.03. TaylorMade-adidas Golf dominates the GolfMagazin Awards
2010, taking the honours for best driver, best hybrid and best golf
footwear.
First QuarterFirst Quarter
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