Rogers 2005 Annual Report Download - page 99

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95 ROGERS 2005 ANNUAL REPORT . MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
Wireless Non-GAAP Calculations(1)
(In millions of dollars, except per subscriber figures; subscribers in thousands) 2005 2004
Postpaid ARPU (monthly)
Postpaid (voice and data) revenue $ 3,383.5 $ 2,361.1
Divided by: average postpaid wireless voice and data subscribers 4,435.8 3,306.9
Divided by: 12 months 12 12
$ 63.56 $ 59.50
Prepaid ARPU (monthly)
Prepaid revenue $ 209.6 $ 116.7
Divided by: average prepaid subscribers 1,323.2 818.5
Divided by: 12 months 12 12
$ 13.20 $ 11.88
Blended ARPU (monthly)
Postpaid (voice and data) revenue plus prepaid revenue $ 3,593.1 $ 2,477.8
Divided by: average postpaid and prepaid wireless voice and data subscribers 5,759.0 4,125.4
Divided by: 12 months 12 12
$ 51.99 $ 50.05
One-way messaging ARPU (monthly)
One-way messaging revenue $ 19.6 $ 24.5
Divided by: average one-way messaging subscribers 179.9 220.5
Divided by: 12 months 12 12
$ 9.09 $ 9.25
Cost of acquisition per gross addition
Total sales and marketing expenses $ 603.8 $ 444.4
Equipment margin loss (acquisition related) 191.0 117.5
$ 794.8 $ 561.9
Total gross wireless additions (postpaid, prepaid, and one-way messaging) 2,053.0 1,509.5
$ 387 $ 372
Operating expense per average subscriber (monthly)
Operating, general, administrative and integration expenses $ 1,292.5 $ 879.1
Equipment margin loss (retention related) 188.3 110.9
$ 1,480.8 $ 990.0
Divided by: average total wireless subscribers 5,938.9 4,345.9
Divided by: 12 months 12 12
$ 20.78 $ 18.99
Equipment margin loss
Equipment sales $ 393.9 $ 281.2
Cost of equipment sales (773.2) (509.6)
$ (379.3) $ (228.4)
Acquisition related $ (191.0) $ (117.5)
Retention related (188.3) (110.9)
$ (379.3) $ (228.4)
(1) For definitions of key performance indicators and non-GAAP measures, see “Key Performance Indicators and Non-GAAP Measures” section.