Rogers 2005 Annual Report Download - page 93

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89 ROGERS 2005 ANNUAL REPORT . MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
Various company-specific assumptions were also made in the preparation of our annual 2006 guidance, the most significant
of which include:
• Wireless voice and data subscriber growth of approximately 9% with the majority of new subscribers being added
onto postpaid rate plans;
• Wireless ARPU levels growing modestly driven primarily by increased data usage, while wireless churn levels do not
increase from 2005 levels;
• Basic cable subscriber levels remaining essentially unchanged or showing modest growth while the digital cable sub-
scriber base grows 20% to 25%;
• High-speed Internet subscriber levels growing approximately 10% to 15% with ARPU levels relatively stable compared
to 2005;
• Residential telephony subscriber base growth of approximately 45% to 55% enabled by the expanded availability and
increased sales and marketing of the Rogers Home Phone service and relatively stable residential telephony pricing in
our cable serving areas;
• Cable and Internet prices are expected to rise at rates modestly above GDP;
• Integration costs during 2006 related to the 2005 Call-Net acquisition in the range of $50 million to $60 million;
• Wireless PP&E expenditure and operating expense plans contemplate the initial rollout of UMTS/HSDPA 3G wireless
services during 2006 and the successful implementation of wireless local number portability in early 2007; and
• Cable and Telecom PP&E expenditure plans contemplate continued subscriber growth as discussed above.
The above assumptions, although considered reasonable by Rogers at the time of preparation of such guidance and
other forward-looking statements, may prove to be inaccurate. Accordingly, our actual results could differ materially
from our expectations as set forth in this MD&A.